PEDRALI - The Italian Essence

Stockholm Furniture Fair


Pedrali flies to Stockholm for the Stockholm Furniture and Light Fair 2016, the most important event of design furniture and lighting for the Scandinavian market taking place from the 9 to the 13 of February.

The installation Pedrali Stars by Migliore+Servetto Architects transforms the exhibiting area in a series of photo shooting sets. The products gracefully arranged on completely white backdrops, appear as the subjects of different frames, outlined by high and light transparent frames that guide the visitor to discover Pedrali world, providing information on the different families and types of products. Transparencies and intersecting perspectives are aimed to highlight the products within a cosy and intimate space.

In the spotlight the wide range and the variety of the latest collections presented: Nolita, the metal seating for the outdoor; Osaka, the chair and armchair in ash wood with a strong graphic impact; Nemea, the seating in ash wood combined with a die-casted aluminium frame and Social the sofa modular system.