PEDRALI - The Italian Essence

Serif in Design Library


Design Libraryis the cultural pole situated in Milan in Via Savona 11, with the aim to promote, divulgate, sustain and feed the creativity and the excellence of the Italian and International design. The library activity is the base on which the project born that thanks to important donations from 2006 till today it has been collecting bibliographic documentation about visual design, communication, food and car design. Together with the library, inside this space there is an intense activity of meetings, debates, conferences and among them the Design Thursday, a weekly appointment and reference point for all those who move around the design world  in Milan and not only. In fact since 2007 the same activity takes place  in Shanghai and recently in Istanbul.

Pedraliis the sponsor of Vitamine D cycle and of Design Thursday, the appointments dedicated to the young designers.

Pedrali gave 40 Serif stools designed by Odoardo Fioravanti free, that during the evenings of Vitamine D cycle will be displayed in a  circle  to host confrontations  and debates among the young designers.