PEDRALI - The Italian Essence

Orgatec 2014


The global and always connected market has completely transformed the needs of workers.
More and more workspaces are getting places of social meeting and interaction, not just working environments. Sleek and functional spaces with an aesthetic appeal too.

At Orgatec (Cologne, October 21-25) Pedrali presents new products and ideas for workspaces and meeting areas through a space designed by Migliore+Servetto Architects that is set up as a sort of catalog on a three-dimensional scale.
The exploring patterns within product families and settings are definitely free and nevertheless marked and led by the chromatic outline of the flooring as well as by other bookmark elements in the perspectives, which underline different points of the space and provide clues of information and reference.
In the center, behind the reception, a stairway for exhibiting the single products progressively rises upwards as if it was a wing surrounding the outfit.