PEDRALI - The Italian Essence

On the stage of Macro Testaccio Pedrali receives the prestigious Compasso d'Oro Award


Wait, emotion, pride and finally satisfaction.

These are the feelings experienced during the long day in Rome where Frida chair was awarded the XXII Compasso d'Oro ADI.

Giuseppe Pedrali, Gianpiero Billiani and the designer Odoardo Fioravanti received the prize from the MP Mr Gianni Letta assistant secretary of the Italian state cabinet presidency.

"Compasso d'Oro for the simple sculptural beauty" this was the statement of the jury and an intense applause of the audience represented the entry of Frida to the Design Olympus.

Frida will be showcased until the 25th of September 2011 at Macro Testaccio - La Pelanda along with all the objects awarded the XXII Compasso d'Oro ADI.