PEDRALI - The Italian Essence

Let it SNOW: ten years together


A special anniversary

This year marks the tenth anniversary of the collaboration between Pedrali and the designer Odo Fioravanti.  Snow and Frida chairs were launched in 2008. Over the years both products were an instant success with the public, and also received the recognition of the critics. At its debut at the Salone del Mobile, Snow won the first prize of Young&Design. In 2011 Frida will be awarded with ADI Compasso d'Oro prize.
To celebrate Snow's tenth anniversary, Odo Fioravanti has designed four special versions of the chair for the 2018 Salone del Mobile, connecting them with music tracks that accompanied its history, with an installation entitled “Let it SNOW: ten years together”.

First version: Dancing queen - As Snow enters adulthood, it transforms into a "rocking chair" and continues dancing like a queen.
Second version: Girls just wanna have fun - Snow continues to have fun and to fly high as a carefree swing.
Third version: We are family - a stack of chairs, from the biggest to the smallest, to represent the large family of products and multiples born from Snow.
Fourth version: Born to be wild – A Snow with the wheels to tell the story of its many journeys around the world.