PEDRALI - The Italian Essence

Ironic office: Pedrali at Orgatec 2016


Office furniture latest trends envisage the improvement of comfort and the conditions which enable people to work better and to be more creative in a collaborative and sharing atmosphere. Pedrali, whose essence is the Made in Italy, presents at Orgatec (Cologne, 25-29 October, Hall 9, Stand B041- A040) new products and ideas for the working spaces through a project designed by Calvi Brambilla.

The project of the Milan-based architecture studio consists of two big side walls with a series of settings, spaces and situations strictly connected to the working environment: from the meeting room to the break-out area, from the conference room to the company restaurant without forgetting the waiting areas. Real scenes in movement that interpret in an ironic and surreal almost dreamlike viewpoint company’s furniture collection: from a shark which worryingly passes by behind a window of a waiting area to three little boats which sail over a snow-white top of a table in a meeting room. Like pictures of a movie, these tridimensional frames revolve round the central area where it's possible to touch the same furniture showcased in dark and unified shades.

Hall 9.1 - Stand B041-A040

photo © nava-rapacchietta