PEDRALI - The Italian Essence

“Progettare la bellezza – Designing the beauty”


Pedrali Meeting up with is a new format of events that aims to highlight the beauty of Italian design, starting from the analysis of some successful case studies. 
The first meeting, entitled “Progettare la bellezza – Designing the beauty” was held on June 17th in the Confindustria Hall inside Italian Pavilion at EXPO Milano 2015, with the emblematic  story of Olivetti Synthesis and a careful consideration on future needs starting from Adriano Olivetti’s vision.
Today Olivetti’s values are still relevant, as well as the incentives used by Olivetti: education to humanism and beauty, widespread use of design, continuous research of innovation in the wake of tradition, global vision but strong local roots, great importance given to beauty and workspace functionality. And this is even more relevant in a world where work and domestic spaces interact.

Confindustria Hall, Italian Pavilion, EXPO Milano 2015
June 17th 2015, 10.30 a.m.
Bruno Lamborghini, President of Aica and President of Prometeia
Silvia Botti, Director of Abitare
Andrea Granelli, President of Kanso
Franco Guidi, Lombardini 22 Ceo and Partner