PEDRALI - The Italian Essence

"Touchpoint. Co-design experiments" for La Triennale


Touchpoint. Co-design experiments is an event of Leftloft design and communication agency for the XXI Triennale "Design After Design" dedicated to the methods, visions and perspectives of graphics, communication design and creativity in nowadays society, based on image. From May to September the project wants to investigate how creative work is changed today, through conversations, workshops and a final marathon.

Sunday 15th May from 5 pm at the Triennale took place the first interesting conversation with the participation of Francesco Cavalli, Leftloft Partner and Creative Director, Paul Iabichino, Ogilvy Italia Creative Director, Edoardo Boncinelli, Italian geneticist, Justus Oehler, Penthagram Creative Director and Silvia Botti, Abitare magazine Director and moderator.

Pedrali is technical partner of these events supplying Tweet chairs, Babila armchairs, Fabbrico and Malmö tables.