PEDRALI - The Italian Essence

Pedrali design turns on “La Ville Lumiere”


The Italian company will be the protagonist in Paris from January 20th to January 24th at Now! Design à vivre

Pedrali inaugurates 2012 in Paris, joining in Maison & Objet, the objects and projects professional trade fair which turns “the City of Lights” into the capital of furniture.
The Italian brand is presenting its new products during Now! Design à vivre, the event devoted to contemporary design, which has by now become an out-and-out international benchmark for innovation and new trends. 

First-ever preview for NOA, the chair designed by Marc Sadler which combines the elegance of proportions with the comfort of the seat, thanks to an innovative construction technique. The seat is upholstered and it’s contained in a polycarbonate shell with a polished external surface. The upholstery can be in fabric as well as in leather, while the legs are made of chrome-plated steel or powder coated.

The prestigious French scenario will represent the opportunity to put once again on display FRIDA, the solid oak frame chair designed by Odoardo Fioravanti which has been awarded the ADI’s XXII Compasso d’Oro on July 12th 2011.

The new creations include ARA, the polypropylene moulded seating reinforced with fiberglass designed by Jorge Pensi Studio, available in chair and armchair versions,LAJA, the elegant and compact seating with a steel frame and die-casted aluminium legs designed by Alessandro Busana, available in chair and armchair versions and BLITZ, the polycarbonate chair designed by Claudio Dondoli and Marco Pocci, which is available in various colours and transparent, and it can even be completely upholstered with leather.