#PedraliPalaceofWonders at HostMilano 2019
The collections of the Italian company for the hospitality industry
Pedrali, takes part in HostMilano, the world leading trade fair for professional operators dedicated to the world of catering and hospitality, which presents future trends and best solutions for a successful location.
From 18 to 22 October Pedrali, thanks to its experience in the hospitality and hôtellerie industry, presents its latest collections in FieraMilano Rho (Hall 11, Stand A27 A35 B28 B36). The #PedraliPalaceofWonders booth, designed by the Milan based architectural studio Calvi Brambilla, welcomes visitors at the entrance of Hall 11. A contemporary setting with an elegant and minimal style, where people discover a sequence of four rooms with real interiors in which the mood is defined by the products themselves.
The stand covers a surface area of 250 sq.m and has a single volume with a markedly architectural feel; it features longitudinal openings set at a 45° angle that create seamless visual continuity between the inside and out; allowing visitors who are strolling along the corridors to peek in and set off on a journey to discover the “Palace of Wonders”. An imposing entrance welcomes guests in a wide lounge area furnished with pastel coloured seating units from the Buddy collection by Busetti Garuti Redaelli, combined with the low tables of the same collection, which contrast with the warm earthy hue of the floor.
On the right there is a setting that recalls the interiors of a restaurant where the Italian company showcases the new Jazz chairs, combined with Fluxo tables by Luca Casini. This collection’s widening product presented at Host 2019 completes the successful collection of armchairs and stools that furnishes, among others, the Caffé Fernanda inside the Pinacoteca di Brera in Milan, the DoubleTree by Hilton Lingotto in Turin and the restaurant of the Carnoustie Golf Link in Scotland. The harmony of shapes, ergonomics and elegance of this collection characterize the chair, with the upholstered seat and backrest, supported by a light steel structure.
On the left there is an outdoor space with blooming plants on the walls. The key feature of the set is Tribeca collection by CMP Design, which is inspired by the classic Sixties patio chairs made from steel and woven cord.
A hallway separates these spaces from the rooms of the Palace of Wonders, which outline real settings of the hospitality industry, all characterized by a strong graphic sign, a cut, interrupting the composition and leaving space for a rational, explanatory component. The actual elements used for the set – from the floor to the walls, even the decorative objects – have been cut. The goal is to put the focus on the products themselves. The narrative rhythm is also accentuated by the presence of tall green plants that give an escape feeling, interspersing each set.
The first set outlines an elegant environment, like some of the world’s top restaurants. Héra, the armchair designed by Patrick Jouin, which embodies the concept of lightness fusing it with that of comfort and cosiness, takes centre stage. The set is completed by the Inox tables and the Tamara suspension lamps, by Basaglia Rota Nodari.
The next set depicts a bistro with tables and chairs which are arranged both indoors and on the terrace. The ideal solution for providing continuity between indoor and outdoor spaces is Remind, the innovative polypropylene chair designed by Eugeni Quitllet. The Elliot tables by Patrick Jouin, with their organic yet elegant forms, complete this composition. A special version of Remind allows anyone to release their creative energy by decorating and customising the backrest with tiny coloured pixels.
The third room is an urban restaurant, whose architecture recalls the place that influenced this set: the Jamaica collection by CMP Design. Indeed, the chair was inspired by the famous Bar Jamaica in Milan's Via Brera, a legendary hub for intellectuals and artists in the twentieth century.
Folk collection, by CMP Design, is the key feature of the set depicting a modern and welcoming bakery with green walls. The set is completed by Stylus tables and Giravolta wireless lightings by Basaglia Rota Nodari.