PEDRALI - The Italian Essence

Pedrali takes part in "Elle Decor Fab Food"


Pedrali takes part in "Elle Decor Fab Food. The new spaces and rituals"

The products of the Italian company within the Cook&Share corner of the digital exhibition


Pedrali takes part in "Elle Decor Fab Food. The new spaces and rituals", the first digital exhibition by Elle Decor Italia, designed by Vudafieri Saverino Partners, originally organised at Palazzo Bovara in Milan, which has always hosted the event of the magazine during Milan Design Week.

The collections of the Italian company furnish the Cook&Share corner: within this space there is also the new Blume lounge chair by Sebastian Herkner, which is one of the latest products presented with New Ideas 2020. Featured by a soft and rounded shape, Blume lounge chair owe its distinctive appearance to the sophisticated flower-shaped profile in extruded aluminium. The result is an extremely comfortable collection that thanks to the different finishes available fits perfectly to any setting. 

This corner of the exhibition also includes Dome stools, designed by Odo Fioravanti, characterized by an alternation of linear and curved profiles that guarantee an ergonomic seat and Zippo, the upholstered sofa which allow to create a niche of privacy without giving up on extreme comfort.  

It is possible to take a virtual and immersive tour within the six rooms, inspired by Palazzo Bovara, and to click on the product. The aim of the exhibition is to investigate the world of food in relation to hospitality venues without forgetting the even more present environmental issues connected to food production.

The exhibition opens July 29th on a dedicated channel accessible from, and will be on air for four months.