PEDRALI - The Italian Essence

Pedrali New Ideas 2013


Pedrali New Ideas 2013 is the magazine presented on accasion of the 25th attendance at Salone del Mobile that highlights the company’s high-quality production. The magazine has always been part of Pedrali’s tradition and the latest edition was even more focused on the products, thanks to scenographic pictures and creative compositions that highlight the strong points.

The page Our First 50 years is a celebrative picture of the company’s Gloden jubilee that describes the focus elements of the firm run by Monica and Giuseppe Pedrali.
Architect tells highlights a majestic architecural project: Salewa headquarter by Cino Zucchi Architetti and Park Associati furnished with Mya chairs and Togo tables.
Pedrali Mirror is the name of Pedrali’s scenografic stand at Salone del Mobile, designed again by Migliore+Servetto Architects.
Our latest hits draws attention on our letest awards.
On the back of the magazine there is the logo Pedrali 50 that celebrates the great achievement reached by the company in 2013: the Gloden jubilee.

Art direction by Leftloft, pictures by Beppe Brancato.