Think green: a sustainable revolution
Pedrali inaugurates “recycled grey”, its first chairs made from 100% recycled plastic
Sustainable design is the ultimate purpose of every activity aimed at reducing our impact on the environment. Designing with nature is about minimising the negative impact of the design process and generating high quality products that are able to withstand the test of time, in terms of style and performance, while putting the health and comfort of people first.
In line with this philosophy, Pedrali has launched its first collections made entirely from recycled plastic material. This extraordinary revolution has enabled the 100% Made in Italy company to achieve yet another important milestone in its quest for environmental sustainability: a new material made 50% from plastic material post-consumer waste and 50% from plastic material industrial waste.
Plastic material post-consumer waste comes from products that have been used and then duly recycled by consumers, such as plastic bottles or food packaging. As for the use of plastic material industrial waste, this is not new to Pedrali, which has always reintegrated part of its own industrial waste back into the production process. The industrial element of the company’s new 100% recycled material comes from plastic waste, containers and films.
Pedrali has identified 50% of post-consumer waste as the ideal blend to guarantee high quality products featuring the high resistance and durability levels required of contract furniture, given its substantial and prolonged use.
To ensure these properties, the furniture made from the new 100% recycled material is subjected to resistance tests to prove they can withstand prolonged exposure to light and temperatures between +50°C and -10°C without effects. Moreover, the furniture’s antistatic finishes are easy to clean, to maintain, and - more importantly, given the ongoing pandemic - to sanitise and disinfect.
All the products made from this new sustainable material share a characteristic grey hue, a neutral colour chosen to even out and conceal any imperfections typical of recycled materials. Given the name of “recycled grey”, the products are marked with the pad-printed inscription “100% recycled”, to emphasize their eco-friendliness.
One of the two new products made from this new material is the Remind “recycled grey” chair, designed by Eugeni Quitllet. Odo Fioravanti, instead, has created a “recycled grey” version of his Babila XL armchair.
The designers, right from the design phase, think about the possibility to develop a series of products marked by enveloping comfort and an optimised use of resources. Plastic seats for the contract industry must be light and easy to move, and yet extremely resistant. This can be achieved by creating empty volumes using air moulding technology, as in the case of the Remind chair. The Babila armchair, instead, features polypropylene in various thicknesses, determined by the studies and tests carried out by Pedrali in collaboration with Odo Fioravanti.
The 100% recycled body of the new Babila XL “recycled grey” may be fitted with wooden legs, making it a 100% green product.
In order to pursue its environmental sustainability commitment yet further, every Pedrali product made from wood is FSC® C114358 certified, certifying the use of wood sourced from responsibly and adequately managed forests, in line with strict environmental, social and economic standards.
Moreover, since 2018 the company has been using water-based paints composed mostly of plant-derived resins for its wood collections. Made from renewable materials sourced from the refining of waste plant substances, the new paints used by Pedrali guarantee a substantial decrease in VOC (Volatile Organic Compounds), chemical compounds contained in normal paints that evaporate at room temperature and can cause serious harm to human health, as well as contribute to air pollution.
This is just another step in Pedrali’s ongoing journey towards environmental sustainability, alongside planning - during both the design and the production phase - the optimised use of raw materials, the rationalisation of resources, the reuse and/or recycling of waste, and controlling emissions.
This commitment to continuous improvement is demonstrated by the significant investments made by the company to certify its products and systems. The company’s system certifications include UNI EN ISO 9001:2015 for its quality management system and UNI EN ISO 14001:2015 for its sustainable environmental management, which is extended to every phase of the production process.
Another important achievement lies in having measured Pedrali’s Carbon Footprint, calculating the total amount of greenhouse gas emissions (GHG) caused both directly and indirectly by the organisation in a given time span. “By analysing how much CO₂ we produce, we can determine the impact of our entire production cycle on the environment. With concrete data to hand, we can define continuous, monitorable and therefore achievable improvement goals,” says Giuseppe Pedrali.
At a time characterised by excessive exploitation of natural resources, committing to social responsibility is not just about making “green” choices concerning production and the ethics of a company’s products; but it is about making environmental sustainability a core element of the company’s corporate culture, and a key medium-to-long-term business objective.