PEDRALI - The Italian Essence

Pedrali Urban Life stand wins the Red Dot Award 2016


Pedrali “Urban Life” stand, designed by Migliore + Servetto Architects for the 55th edition of Salone del Mobile in Milan, received the Red Dot Award 2016 for the Communication Design category. The project places the visitor at the centre of a kaleidoscopic urban setting to explore Pedrali new proposals.
A skyline made up of a succession of houses silhouettes which, on different levels, reproduce an urban landscape created through the lightness of opalescent Lexan profiles with accents of light.
The central square - surrounded by views over the interior of the houses that  host  different furniture collections - leads though, offering spaces for rest and sharing emphasized by tall portals, and opens  up to the reception area and the raised back lounge. From here it’s possible to access to a restricted zone: an exhibition space but also a hospitality area for follow-up meetings.

Red Dot Award is the international prize issued by Red Dot Institute constituted by a jury of 26 design experts that rewards the best products and projects of the year. In the current competition, the international experts discussed and evaluated entries from 46 countries. The awards ceremony will take place on 4th of November at Konzerthaus in Berlin.