PEDRALI - The Italian Essence

Light Frames stand wins the Red Dot Award


Pedrali “Light Frames” stand, designed by Migliore + Servetto Architects for the 54th edition of Salone Internazionale del Mobile, received the Red Dot Award 2015 for the Communication Design category.

The exhibition concept have portrayed the Pedrali 2015 collection with signs of light.

Ten luminous frames were the backdrop to the product families presented on various levels within environments defined as photographic sets. The backgrounds displayed light graphics and coloured geometric signs, outlining the characteristic and iconic scenes of the different products.

The exposition volumes standed out against the perimetral walls, creating a dynamic and evocative landscape with diagonal surfaces and multiple inclinations. In front of each volume the “test areas”, where you could touch and try some samples of the products exhibited.

Red Dot Award is the international prize issued by Red Dot Institute constituted by a jury of 27 design experts that rewards the best products and projects of the year.

In the current competition, the international experts discussed and evaluated 7,451 entries from 53 countries.

The awards ceremony will take place on 6th of November at Konzerthaus in Berlin.