Le Vie del Compasso d’Oro 2020
Frida showcased at “La Centrale” in the New SDA Bocconi School of Management Campus.
Again this year Pedrali, the Italian company producing 100% made in Italy modern furniture, takes part in Le Vie del Compasso d’Oro, the initiative presented by ADI Lombardia and now in its 4th edition.
Frida, designed by Odo Fioravanti and winner of the Compasso d’Oro award in 2011, is showcased at “La Centrale”, in the brand new SDA Bocconi School of Management Campus in Castelbarco street.
Designed by Kazuyo Sejima and Ryue Nishizawa from the Japanese SANAA studio, the new campus, located in the ex Centrale del Latte area, was acclaimed as an architectural intervention “able to redefine the concept of campus as integral element of the urban structure, thanks to a unitary, organic and not invasive set of buildings which is at the same time phisically and visually open to the surrounding space”.
First launched in 2008 at the XXXII edition of Promosedia, Frida won the Top Chair Residential award in the same year. Selected for the ADI Design Index, in 2011 wins the XXII Compasso d’Oro ADI, the world eldest and most influential design prize, “for its simple sculptural beauty”.
This seating explores new possibilities in the field of woodworking. Its innovative character lies in the superposition of a three-dimensional shell on a solid wood frame, shaping an extremely light, ergonomic and resistant product.
Le Vie del Compasso d’Oro begins on Thursday the 10th of September, will end on Sunday the 31st of January 2021.
Opening hours will be those of the host facility. The food & drink area “La Centrale” is open to the public, as well as to the students, from Monday to Friday from breakfast to aperitif and on Saturday morning.
The aim is promoting customisable itineraries in order to offer a direct experience with the historical and contemporary places related to the prestigious Compasso d’Oro prize, while enhancing the awarded, mentioned or selected products from 1954 to nowadays.
Many will be the initiatives involving the city of Milan over this period: the opening of the XXVI ADI Compasso d’Oro prize exhibition scheduled for the 9th of September, the Milano Re-Design City, from the 28th of September to the 10th of October and the opening of the ADI Design Museum Compasso d’Oro and the ADI Design Index 2020 exhibition.