PEDRALI - The Italian Essence

German Design Award 2017: special mention for Pedrali "Light Frame"


Pedrali “Light Frames” stand, designed by Migliore + Servetto Architects for the 54th edition of Salone Internazionale del Mobile, has obtain the special mention of the German Design Award 2017 for outstanding design quality the Fair and Exhibition category.

The exhibition concept have portrayed the Pedrali 2015 collection with signs of light.

Ten luminous frames were the backdrop to the product families presented on various levels within environments defined as photographic sets. The backgrounds displayed light graphics and coloured geometric signs, outlining the characteristic and iconic scenes of the different products.

The exposition volumes standed out against the perimetral walls, creating a dynamic and evocative landscape with diagonal surfaces and multiple inclinations. In front of each volume the “test areas”, where you could touch and try some samples of the products exhibited.

The awards ceremony will take place on 10th of February in Frankfurt.