PEDRALI - The Italian Essence

Frida in design hall of fame


Chair designed by Odoardo Fioravanti for Pedrali awarded the 22nd Compasso d’Oro

Rome, 12th July 2011 - Frida, the wooden chair designed by Odoardo Fioravanti for Pedrali has won the ADI’s 22nd Compasso d’Oro award in the Design for Living category.

“Compasso d’Oro for pure sculptural beauty”.
This was the motive given by the jury of this very old and prestigious design award, chaired by Arturo Dell'Acqua Bellavitis and made up of Chantal Clavier Hamaide, Umberto Croppi, Guto Indio Da Costa, Pierre Keller, Cecilie Manz, Clive Roux and Shiling Zheng.

Frida will be on display until 25th September 2011 at La Pelanda museum, Rome, together with all winning pieces from the ADI 22nd Compasso d’Oro.

“Frida is the result of years of work, attentively carried out to obtain a project that combined beauty and technology, love of detail and simplicity”, commented Odoardo Fioravanti, designer of Frida. “Winning the Compasso d’Oro with Frida fills me with joy.”