PEDRALI - The Italian Essence

Frida, from the exhibition to fashion shots


September is full of events for Frida, the chair awarded with XXII Compasso d’Oro ADI.

At the beginning of the month, it was placed side by side to a young model on September Wallpaper issue. The shooting was dedicated to the most precious jewels such as Chanel, Dior, Louis Vuitton, Bottega Veneta and Hermes.

From 28th September to 2nd October Frida was the protagonist of Design Time Exhibition.
This event was dedicated to the habits of a typical Italian daytime displayed through items representing the story of design Made in Italy. The exhibition edited by Migliore+Servetto Architects is part of the first edition of Beijing Design Week 2012’ s program. The edition is organised by RCS Mediagroup and it is a real summit between Chinese and Italian culture.