The furniture of the Italian company in the Scandinavian capital
Pedrali, Italian leading company producing design furniture for public spaces, offices and homes, returns to Stockholm for the 10th year at the 2019 edition of Stockholm Furniture & Light Fair, the most important event dedicated to furniture and lighting design for the Scandinavian market, which will be held from 5 to 9 February.
The setting of Pedrali (Hall A07:18) pays tribute to the Italian company's "latest good ideas" with an installation that is both a product spectacularization and draws inspiration from an object as charged with meaning as the light bulb, which becomes a communicative and architectural element.
The stand, designed by the Milanese studio Calvi Brambilla, forms a single, highly architectural volume, marked by longitudinal and circular openings strung with light bulbs and it is dominated by the colour blue, a clear reference to the company's two-year advertising campaign. The reference to theatre is immediate: round and rectangular platforms edged with iconic light bulbs, where “director” Pedrali will stage a brand new show featuring the company's latest products.
Inside the exhibition space, special attention is given to the new collaboration with the Catalan designer Eugeni Quitllet, with his two new products, stemming from a stylistic research involving shapes and materials. Remind is an innovative polypropylene armchair in which each element has been measured to ensure total comfort and cosiness. Soul is a chair in wood and polycarbonate that expresses an idea of uncontaminated creativity. Soul has received the Special Mention of the German Design Award 2019 in the Excellent Product Design Furniture category.
A new version of Arki-Table is showcased as a preview with a height-adjustable top, which makes easier the workday in modern and dynamic offices.
The exhibition continues with Tribeca, by CMP Design, an outdoor seating collection that is a modern reinterpretation of classic Sixties patio chairs made from steel and woven material. There is also Elinor, an Executive chair that is the result of the new collaboration with the designer Claudio Bellini: refined with a high aesthetic quality, it is perfect also for a home-office.
Boxie is a modular, versatile and colourful storage system with wheels designed by Claudio Dondoli and Marco Pocci designed to be configured differently according to the selected combination of its elements. Designed by Jorge Pensi Design Studio and presented in a new tilting, stackable version, the Ypsilon table is proposed as a versatile and dynamic solution for flexible and temporary meeting room solutions and co-working workstations.
The collections are matched with Elliot table by Patrick Jouin, with its minimal design. Elliot has received the German Design Award 2019 in the Excellent Product Design Furniture category.
Beyond the mirrors there is a lounge area characterized by a red carpet, which contrasts the blue walls. Here it is possible to sit on Vic, by Patrick Norguet, Nym Soft, by CMP Design, and Jazz armchairs, combined with Fluxo tables by Luca Casini, or to take a break on Buddy chairs, two seats benches and chaise-longue, designed by Busetti Garuti Redaelli, with generous backrests, with softly upholstered poufs, creating a comfortable, versatile and functional collection.