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A collaboration started 10 years ago

09/10/2018

Pedrali celebrates a double anniversary: with Odo Fioravanti and Jorge Pensi

The 2018 for Pedrali marks the tenth year of collaboration with two well-known names in Italian and international design: Odo Fioravanti and Jorge Pensi.

Odo Fioravanti and Jorge Pensi were the key players of the “Talking about Design”, the speech about the design of yestareday, today and tomorrow, which was held on September 13, 2018 at the Pedrali Headquarter orchestrated by Luca Molinari as moderator. The partnership started ten years ago is the result of the combination of the creative expression of the designers and the know-how of the Italian company. “I think there is something deeply honest in the fact that objects do their job, which is to enter people’s lives gracefully, gently and then somehow take different meanings day to day. In Pedrali I find the technology and a sense of community” – explains Odo Fioravanti...

Pedrali celebrates a double anniversary: with Odo Fioravanti and Jorge Pensi

The 2018 for Pedrali marks the tenth year of collaboration with two well-known names in Italian and international design: Odo Fioravanti and Jorge Pensi.

Odo Fioravanti and Jorge Pensi were the key players of the “Talking about Design”, the speech about the design of yestareday, today and tomorrow, which was held on September 13, 2018 at the Pedrali Headquarter orchestrated by Luca Molinari as moderator. The partnership started ten years ago is the result of the combination of the creative expression of the designers and the know-how of the Italian company. “I think there is something deeply honest in the fact that objects do their job, which is to enter people’s lives gracefully, gently and then somehow take different meanings day to day. In Pedrali I find the technology and a sense of community” – explains Odo Fioravanti. For Jorge it is important that the goal to achieve is to create objects with a timeless design. “I am very happy to work with Pedrali. We share the same values. Quality represents a central point for both of us. I have always admired Italian design and being able to be part of it is an honour for me” – states Jorge Pensi.

Ten years ago, in 2008, Ypsilon was launched, the first iconic and timeless product designed by Jorge Pensi for Pedrali. This collection of tables is characterized by clean lines and light and refined shapes. The key to its success is also given by Ypsilon’s ability to be suitable for indoor and outdoor spaces. Made of aluminium, this table is light and easy to handle/move, leaning gently on the floor, almost floating in the surrounding space.

In 2008 Odo Fioravanti designed for Pedrali two chairs: Snow and Frida chairs which, over the years both products were an instant success with the public, and also received the recognition of the critics. At its debut at the Salone del Mobile, Snow won the first prize of Young&Design.

To celebrate Snow's tenth anniversary, Odo Fioravanti has designed four special versions of the chair, connecting them with music tracks that accompanied its history, with an installation entitled “Let it SNOW: ten years together”.

First version: Dancing queen - As Snow enters adulthood, it transforms into a "rocking chair" and continues dancing like a queen.
Second version: Girls just wanna have fun - Snow continues to have fun and to fly high as a carefree swing. 
Third version: We are family - a stack of chairs, from the biggest to the smallest, to represent the large family of products and multiples born from Snow.
Fourth version: Born to be wild – A Snow with the wheels to tell the story of its many journeys around the world. 

First launched in 2008 at the 32nd Promosedia, Frida won the Top Chair Residential award in 2008.

In 2011, Frida won the XXII ADI Compasso d’Oro ADI, the oldest and most influential international design award, for its "simple sculptural beauty". Frida explored new possibilities in the field of woodworking. Its most extraordinary feature is the superposition of a three-dimensional shell on a solid wood frame. The result is a sturdy yet extremely cosy chair characterized by lightness and resistance.

To demonstrate this, there are several project within which there are these products. Frida has become part of the furnishings of the Olivo restaurant in London whose interiors, designed by the architect Pierluigi Piu, are characterized by soft and evocative lights able to create a comfortable and intimate atmosphere. Snow chair, a new classic with playful shapes suitable for different contexts, was chosen for the interiors of the Luigi Bocconi University in Milan. Ypsilon tabes, light and at the same time resistant, have been included in the café of the Labirinto della Masone in Fontanellato, the largest labyrinth in existence in the world, designed by Franco Maria Ricci and within projects which gained international attention such as the Google Campus in Dublin and the Moleskine Café, in the heart of the Brera design district in Milan.

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Pedrali supports the Brera Design Days 2018

09/10/2018

Pedrali will sponsor the Brera Design Days, a rich agenda full of meetings to discuss the current situation of design and explore its future possibilities. Seven days of talks, exhibitions and workshops open to the public in the heart of Brera Design District...

Chiara Alessi, writer and Design critic, has selected for the Brera Design Days some books that will be introduced at the Brera Design Books...

Pedrali will sponsor the Brera Design Days, a rich agenda full of meetings to discuss the current situation of design and explore its future possibilities. Seven days of talks, exhibitions and workshops open to the public in the heart of Brera Design District.

Chiara Alessi, writer and Design critic, has selected for the Brera Design Days some books that will be introduced at the Brera Design Books from the 14th to 16th October, at 6:30 pm, at the bookshop LaFeltrinelli in Viale Pasubio, in a series of meetings and cocktails with the authors and experts. Six guests will face the themes related to design world through three books able to give an alternative, and at the same time challenging, approach to the debate. Meetings will be open free of charge to the public.

In the location there will be some products from Pedrali collection: Babila armchairs and stools, designed by Odo Fioravanti, and Lunar table, designed by Pio and Tito Toso

www.breradesigndays.it
www.breradesigndays.it/2018/programma-eventi

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Pedrali supports Men's Volleyball World Championships

25/09/2018

Once again, Pedrali has embraced the sportsmanship of the FIVB at the Men's Volleyball World Championships, a competition that involves the world’s greatest teams.

The second phase was played at the Mediolanum Forum in Assago from Friday 21st to Sunday 23rd September, with two games per day, the first at 5 pm and the second one at 9.15 pm...

Once again, Pedrali has embraced the sportsmanship of the FIVB at the Men's Volleyball World Championships, a competition that involves the world’s greatest teams.

The second phase was played at the Mediolanum Forum in Assago from Friday 21st to Sunday 23rd September, with two games per day, the first at 5 pm and the second one at 9.15 pm.
The Pedrali products chosen for the registration area, the FIVB offices, the Gold Box and the Hospitality Vip area are: Dome and Volt chairs, Ikon tables, Wow poufs and Plus lounge seats.

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Talking About Design

24/09/2018

On Thursday 13 September, the Pedrali Headquarter hosted the "Talking about Design", a speech about the design of yesterday, today and tomorrow attended by several Italian and international journalists and architects. Key players of the day, the designers Odo Fioravanti and Jorge Pensi, connected with the Italian company by a ten-year collaboration, orchestrated by Luca Molinari as moderator.

Watch the speech

On Thursday 13 September, the Pedrali Headquarter hosted the "Talking about Design", a speech about the design of yesterday, today and tomorrow attended by several Italian and international journalists and architects. Key players of the day, the designers Odo Fioravanti and Jorge Pensi, connected with the Italian company by a ten-year collaboration, orchestrated by Luca Molinari as moderator.

Watch the speech

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Pedrali sponsor of Bergamo Historic Mansions Tour

12/09/2018

The Bergamo Historic Mansions Tour, since 2011, is a firmly established event on the international and national tourist scene offered to a vast public who each year visit the historic residences of the city. These prestigious residences, some of which are still lived in, each boasts their own specific origins and an equally unmistakable history...

The Bergamo Historic Mansions Tour, since 2011, is a firmly established event on the international and national tourist scene offered to a vast public who each year visit the historic residences of the city. These prestigious residences, some of which are still lived in, each boasts their own specific origins and an equally unmistakable history, and preserves works of art of exceptional value and undisputed historical and artistic interest. The tour includes visits of Palazzo Moroni, Palazzo Terzi, Palazzo Agliardi,Villa Grismondi Finardi and Palazzo Polli Stoppani. It will be possible to visit the mansions with selected guides who are specialized in various languages. Pedrali is reconfirmed as technical sponsor of this event: Snow chairs, designed by Odo Fioravanti, take a leading role during the meetings with the designers organized within the mansions.

www.dimoredesign.it
9th - 30th September 2018
Bergamo

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I Maestri del Paesaggio 2018

06/09/2018

The Italian company once again is partner of the event that brings in Italy the most famous international landscape starchitects

For the fifth year running, Pedrali has been partner of I Maestri del Paesaggio, the international festival, now at the eighth edition, organized by Arketipos along with the town council of Bergamo, dedicated to the landscape which attracts the best designers and the most interesting expressions of the international landscaping. From 6 to 23 September 2018 the city is at the heart of the landscaping culture and the jewel-square of Bergamo Alta will be once more a stage of nature and beauty.

The theme of this edition is “PLANT LANDSCAPE“, proposed by the Dutch landscape Architect Piet Oudolf, an installation that transforms Piazza Vecchia in an amazing garden. Piet Oudolf, internationally recognised as a Master of plant design, is the head of the “New Perennial”, a movement which prefers the use of perennial flowers and grasses in gardening. His landscape projects, skilfully designed, evoke the past of the place by celebrating the aesthetics of the plant world and by inviting the visitors to stop, observe and reflect.

Pedrali outdoor collections decorate Piazza Vecchia, heart of the event in Bergamo Alta: TRIBECA chairs and armchairs, NOLITA tables, ISLAND armchairs and poufs are arranged at the most representative locations.

Getting inspiration from the theme of “Plant Landscape”, the Green Design 2018 is staged in the most impressive historical sites of Città Alta including the ancient Lavatoio. With the Garden Lounge - Pedrali at the Antico Lavatoio by Lucia Nusiner the Italian company embraces the philosophy of the event and transforms the suggestive square of the Antico Lavatoio into a convivial garden, where furniture and vegetation harmoniously blend with the surrounding environment. Visitors can sit on TRIBECA chairs, armchairs and stools from the latest collection, designed by Mandelli Pagliarulo; they can take a break from the daily hustle on REVA sofa by Patrick Jouin or immerse in the atmosphere which in this corner of Città Alta has been made more magical thanks to the light of GIRAVOLTA and HAPPY APPLE lamps designed by Basaglia Rota Nodari.

The Italian company once again is partner of the event that brings in Italy the most famous international landscape starchitects

For the fifth year running, Pedrali has been partner of I Maestri del Paesaggio, the international festival, now at the eighth edition, organized by Arketipos along with the town council of Bergamo, dedicated to the landscape which attracts the best designers and the most interesting expressions of the international landscaping. From 6 to 23 September 2018 the city is at the heart of the landscaping culture and the jewel-square of Bergamo Alta will be once more a stage of nature and beauty.

The theme of this edition is “PLANT LANDSCAPE“, proposed by the Dutch landscape Architect Piet Oudolf, an installation that transforms Piazza Vecchia in an amazing garden. Piet Oudolf, internationally recognised as a Master of plant design, is the head of the “New Perennial”, a movement which prefers the use of perennial flowers and grasses in gardening. His landscape projects, skilfully designed, evoke the past of the place by celebrating the aesthetics of the plant world and by inviting the visitors to stop, observe and reflect.

Pedrali outdoor collections decorate Piazza Vecchia, heart of the event in Bergamo Alta: TRIBECA chairs and armchairs, NOLITA tables, ISLAND armchairs and poufs are arranged at the most representative locations.

Getting inspiration from the theme of “Plant Landscape”, the Green Design 2018 is staged in the most impressive historical sites of Città Alta including the ancient Lavatoio. With the Garden Lounge - Pedrali at the Antico Lavatoio by Lucia Nusiner the Italian company embraces the philosophy of the event and transforms the suggestive square of the Antico Lavatoio into a convivial garden, where furniture and vegetation harmoniously blend with the surrounding environment. Visitors can sit on TRIBECA chairs, armchairs and stools from the latest collection, designed by Mandelli Pagliarulo; they can take a break from the daily hustle on REVA sofa by Patrick Jouin or immerse in the atmosphere which in this corner of Città Alta has been made more magical thanks to the light of GIRAVOLTA and HAPPY APPLE lamps designed by Basaglia Rota Nodari.

Pedrali is participating in the Il Legno, dalla Natura alle Cose event which involves the main enterprises of the region with the intention of spreading the culture of this material by presenting the exhibition «La straordinaria quotidianità del legno». The magnificent sala delle Capriate at the Palazzo della Ragione in Upper Bergamo has been reinterpreted by Basaglia Rota Nodari Architetti Associati studio: from 6 to 23 September, for the entire duration of “I Maestri del Paesaggio”, it will exhibit a selection of products and projects aim at discovering the unicity and beauty of wood. Among the main protagonists of the exhibition there is NYM armchair, designed by Cazzaniga Mandelli Pagliarulo and FRIDA chair designed by Odo Fioravanti.

Pedrali products furnish other places of the festival in Bergamo.

 

www.imaestridelpaesaggio.it

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L'importanza di una sedia

09/07/2018

A reflection by Cazzaniga Mandelli Pagliarulo about the immeasurable value of a symbolic object of conviviality: the chair.

Open spaces, open-air restaurants, sun-drenched squares… What would they be without a chair? “L'importanza di una sedia” is an event organized by Pedrali at Cubiña showroom in Barcelona involving the designers Michele Cazzaniga, Simone Mandelli and Antonio Pagliarulo.

 

A reflection by Cazzaniga Mandelli Pagliarulo about the immeasurable value of a symbolic object of conviviality: the chair.

Open spaces, open-air restaurants, sun-drenched squares… What would they be without a chair? “L'importanza di una sedia” is an event organized by Pedrali at Cubiña showroom in Barcelona involving the designers Michele Cazzaniga, Simone Mandelli and Antonio Pagliarulo.


An exhibition aimed at narrating the collections of chairs they have designed for the Italian company, by considering their primary meaning: being a social gathering factor. In order to find out the importance of a chair it is necessary to look into the typical characteristic of Mediterranean people: conviviality. On one hand, designing a mass-produced chair is a complex operation in which several players are involved: from the designer to the manufacturer, to anyone who, with his artisan and industrial skills, contributes to creation of the chair. On the other hand, it is the object itself that becomes one of the main characters within a “public space”.

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Living en plein air

14/06/2018

Chairs with soft twines, coffee tables, wireless lamps and comfortable sofas to furnish outdoor areas and city terraces

Resistance and versatility, grace and elegance: Pedrali presented a sneak preview of the new outdoor collection during the 57th edition of Salone del Mobile, enriching the already extensive collection of the Italian company.  A contemporary lifestyle makes the boundary between interior and exterior spaces more and more blurred. The continuous research of innovative materials combined with a refined and sophisticated design are capable of transforming outdoor furniture into extensions of interior spaces. The outdoor products of Pedrali are made of materials and technologies that guarantee resistance to weather and wear, without sacrificing attention to detail, making them perfect for hotels, restaurants, bar and private homes.

Tribeca collection, designed by Mandelli Pagliarulo, radiates pure energy and colour and draws inspiration from the memory of childhood summers. A collection that revisits in a modern key the classic terrace chairs of the Sixties, made of intertwined steel...

Chairs with soft twines, coffee tables, wireless lamps and comfortable sofas to furnish outdoor areas and city terraces

Resistance and versatility, grace and elegance: Pedrali presented a sneak preview of the new outdoor collection during the 57th edition of Salone del Mobile, enriching the already extensive collection of the Italian company.  A contemporary lifestyle makes the boundary between interior and exterior spaces more and more blurred. The continuous research of innovative materials combined with a refined and sophisticated design are capable of transforming outdoor furniture into extensions of interior spaces. The outdoor products of Pedrali are made of materials and technologies that guarantee resistance to weather and wear, without sacrificing attention to detail, making them perfect for hotels, restaurants, bar and private homes.

Tribeca collection, designed by Mandelli Pagliarulo, radiates pure energy and colour and draws inspiration from the memory of childhood summers. A collection that revisits in a modern key the classic terrace chairs of the Sixties, made of intertwined steel. The manual work and the attention to detail give softness and extreme comfort to the seat, whilst reinterpreting tradition with a commitment to cutting-edge quality. The alternation of the strings gives rhythm and visual opening, by making the seating light, dynamic and airy. The collection is characterized by a great chromatic variety that ranges from warm shades of red, pink, terracotta to the colder ones of blue and sage green. Tribeca casts the shadows of the taut strings on the cobblestone of the squares and adapts to peaceful and relaxing spaces en plain air.

Also, the new collaboration with the designer Eugeni Quitllet resulted in the creation of Remind, the innovative polypropylene armchair in which each element is designed to give comfort and to embrace. Characterized by an organic silhouette that recalls the memory of the soft curves of the wooden chairs of the second half of the 19th century, Remind fits perfectly any context both in indoor and outdoor spaces such as gardens, terraces or the backyard of a bistro, thanks to its functionality, versatility and universal shape. The seat, the backrest and the breathable texture, which allows the chair to be dry on rainy days and fresh during summer days, all help to make it airy and even lighter.

Soft lines and flowing shapes are the hallmarks of the new Elliot table designed by Patrick Jouin. The refined and architectural design spread a sense of both harmony and solidity, capable of making it light and functional. An elegant table, with delicate and slim shapes and a strong identity, Elliot adapts to different situations and is designed also for outdoor use, with specific finishes and bright colours.

Designed in 2017 by Patrick Jouin, the Reva collection is particularly suitable for making a stay in a hotel special and unforgettable for those guests who are looking for comfort and peacefulness. An elegant three-seat sofa, a lounge chair and a sun bed: this is the essence of the collection designed by the French designer, with a soft design and generous dimensions, which in its name evokes relaxing and dreamy sensations, typical of summertime .

The Sunset collection designed by Alessandro Busana comprises an armchair and a two-seater sofa; it evokes the romantic, relaxing mood of watching the sun as it sets between the waves on the horizon.

Last but not least, there is Giravolta, the wireless lamp that lights up summer evenings, designed by Basaglia Rota Nodari and presented in 2017. Characterized by a contemporary design, Giravolta is easy to carry. Thanks to a swivelling diffuser that allows to direct the light 360 degrees, the lampis able to create a magical atmosphere through its soft light. Used as a beautiful piece of furniture by Bohem La Stazione, the enchanting location created inside Paratico-Sarnico railway station, the wireless lamp inspired by the lanterns of the past makes the already-magical-atmosphere even more special.

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Pedrali 4 education - project “alternanza scuola-lavoro” at “La Traccia”

04/06/2018

Odo Fioravanti tutor of the project “alternanza scuola-lavoro” at “La Traccia”, Calcinate

For the fifth consecutive year, Pedrali joins the project alternanza scuola-lavoro” (school-to-work apprenticeship) with “La Traccia” high school in Calcinate. Home made toys is the name of the project that has been developed this year whose protagonists are the art school students of the 4th grade class, who had the possibility to work in complete synergy with the designer Odo Fioravanti.

A great learning experience that combines knowledge and know-how, aiming to guide the ambitions of the younger generation and tie education to the real world. Environmental sustainability, understood as reuse and recycling, is at the heart of the project. “The starting point was finding a way, together with the students, to give a second life to the cardboard boxes of Pedrali’s products, rethinking them as toys/objects that parents could build with their children” – explains Odo Fioravanti. The result is a very diverse set of creations that the guys have built with their own hands, all accompanied by a little brochure with the instructions, to make sure that everyone could replicate them.

Odo Fioravanti tutor of the project “alternanza scuola-lavoro” at “La Traccia”, Calcinate

For the fifth consecutive year, Pedrali joins the project alternanza scuola-lavoro” (school-to-work apprenticeship) with “La Traccia” high school in Calcinate. Home made toys is the name of the project that has been developed this year whose protagonists are the art school students of the 4th grade class, who had the possibility to work in complete synergy with the designer Odo Fioravanti.

A great learning experience that combines knowledge and know-how, aiming to guide the ambitions of the younger generation and tie education to the real world. Environmental sustainability, understood as reuse and recycling, is at the heart of the project. “The starting point was finding a way, together with the students, to give a second life to the cardboard boxes of Pedrali’s products, rethinking them as toys/objects that parents could build with their children” – explains Odo Fioravanti. The result is a very diverse set of creations that the guys have built with their own hands, all accompanied by a little brochure with the instructions, to make sure that everyone could replicate them.

Odo Fioravanti has been dealing with industrial design since 2003, experimenting with graphics and exhibition design. His projects have been awarded international prizes and he has been lecturer in various schools of design and universities such as Politecnico di Milano, Iuav University in Venice, Domus Academy and the Haute école d’art et de design (Head) in Geneva. Fioravanti’s works have been displayed in several international exhibitions, among which his personal one “Industrious Design”, which took place in 2010 at the Design museum of Triennale di Milano. In 2011 he won the Compasso d’Oro ADI with the wooden chair “Frida” by Pedrali.

The projects were presented on Friday 1st June in the exhibition space during “C’è bisogno di me”, the 18th edition of the traditional end-of-the-year festival organized by La Traccia school in Calcinate, scheduled from May 31st to June 10th.

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Pedrali supports CZA – Cino Zucchi Architetti at La Biennale di Venezia

24/05/2018

The Italian company cooperates with the well known Milan architectural Studio on the occasion of the 16th International Architecture Exhibition – Venice Biennale curated by Yvonne Farrell and Shelley McNamara.

Open to the public from Saturday May 26th to Sunday November 25th 2018, at the Giardini and the Arsenale, the 16th International Architecture Exhibition, titled FREESPACE, will be curated by Yvonne Farrell and Shelley McNamara and organized by La Biennale di Venezia headed by Paolo Baratta. The current edition focuses on the topic of space, the quality of space, open and free space.

The Italian company cooperates with the well known Milan architectural Studio on the occasion of the 16th International Architecture Exhibition – Venice Biennale curated by Yvonne Farrell and Shelley McNamara.

Open to the public from Saturday May 26th to Sunday November 25th 2018, at the Giardini and the Arsenale, the 16th International Architecture Exhibition, titled FREESPACE, will be curated by Yvonne Farrell and Shelley McNamara and organized by La Biennale di Venezia headed by Paolo Baratta. The current edition focuses on the topic of space, the quality of space, open and free space.

Within this context of international appeal, Pedrali supports the installation / exhibition "Everyday Wonders - CZ reads LCD", designed by CZA - Cino Zucchi Architetti for Freespace.

Main character of the project is the work of the Milanese architect Luigi Caccia Dominioni (1913-2016). His multi-functional building complex in Corso Italia (1957-64), built in a quarter heavily damaged by bombs during the second war world, unfolds a complex spatial narration from the scale of the city to the one of material and detail, perfect synthesis between invention and relationship with the surrounding urban structure of Milan’s ancient nucleus. The two ‘towers’ in small red ceramic tiles which frame the central setback, the long gallery which crosses the building with the floor mosaic by Francesco Somaini, and the final surprise of the courtyard which holds together building bodies different in height, material, finishing and architectural syntax demonstrate a design freedom allowed only to great talents.

“Everyday wonders – CZ reads LCD” is an installation that takes the form of an uninterrupted film shot passing from the scale of the city to the one of materials and interiors, and that emphasizes the peculiar concept of ‘urbanity’ which from the single work spreads out to the context in space and time.

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