PEDRALI - The Italian Essence

Italian Design supports research


LOVE DESIGN is the biennial Milan event charity & design organized by AIRC, The Italian Association for Cancer Research – Lombardia Committee in collaboration with ADI – The Industrial Design Association, that makes resources for cancer research from products offered by companies.

The striking location of the Fabbrica del Vapore in Milan hosted the 2013 edition that took place from 22nd to 24th November.
Pedrali has supported the cancer research giving items of its collections this year too, from lighting products like Colette table lamp to chairs Blitz and Volt, from armchairs Pasha and Malmö to furniture complements like Brick umbrella stand. Many people took part in the event from the opening night till the last day and bought design products contributing to the success of the 2013 edition.