Pedrali will display its new collection at Salone Mobile fair 2017 in Milan within “Solid geometry” set-up (Hall 10, Stand B19-C28), designed by CalviBrambilla, a tribute to the soundness of the Italian company through the geometry of solids metaphor.
The visitors will enter the stand following the exhibition path opened by a dark blue-green grid that recalls the virtual space of histograms used in architecture: inside the set, compositions of primary volumes become spontaneous stages and essential scenographies where the new collections of the brand are presented within unique settings, which can become part of collective imagination.
A new Pedrali model, designed by Patrick Jouin, will be displayed during the SaloneSatellite 20 Years collection, which celebrates the anniversary of enhancement of youth creativity of the designers who have seen the beginnings of their careers at the Salone Satellite.
4−9 April 2017
Hall 10 | Stand B19−C28
Milan fairgrounds, Rho