PEDRALI - The Italian Essence

Pedrali double anniversary

08/04/2013

Flagship of the Italian entrepreneurial network, Pedrali celebrates its golden jubilee and its 25th attendance at the Salone Internazionale del Mobile in the year 2013. The Milan event represents yearly the international meeting point for furniture and design and the company - run by Monica and Giuseppe Pedrali - embodies perfectly the “made in Italy” essence, which includes tradition and innovation, engineering excellence and creative brilliance.

Pedrali’s products are 100% made in Italy and are manufactured exclusively inside its own production facilities, which have various specialized departments. All plastic and metal products are made in the headquarter in Bergamo, while wooden products are made in the subsidiary in Udine.

The research and development department studies the best technological solutions for the realization of high-quality, safe and durable products through an accurate planning and analysis of raw materials and processes taking into account the environmental conservation. Pedrali’s R&D team includes draftsmen with an experience and knowledge background developed in the fieldwork, who work together with international designers to realize innovative products, such as Frida. The chair, designed by Odo Fioravanti, won the XXII Compasso d’Oro ADI Award in July 2011. In 2012 Pedrali achieved two important results: the turnover was the best ever (65 milions €, +6% compared with 2011), and it won three international awards. A Wheel For Pedrali, the exhibition project designed by Migliore+Servetto Architects for Pedrali on the occasion of the Salone Internazionale del Mobile 2012, was the winner of FX International Interior Design Awards in the Museum or Exhibition Space category.

Pedrali was the winner of Good Design Awards 2012, the prestigious reward promoted every year by the Museum of Architecture and Design Chicago Athenaeum thanks to Malmö armchair designed by Michele Cazzaniga, Simone Mandelli and Antonio Pagliarulo. Malmö, together with ARA armchair by Jorge Pensi Design Studio and NOA chair by Marc Sadler, won also the Red Dot Design Award 2013. Red Dot Design Award is the international prize issued by Red Dot Institute constituted by a jury of 37 design experts that rewards the best products and projects of the year.

COLLABORATIONS

During the 52nd edition of the Salone Internazionale del Mobile Pedrali will announce the collaboration with Patrick Jouin, French designer who won the “Designer of the year Maison&Objet 2003” award. Jouin has designed for Pedrali the Ester armchair, mainly thought for the luxury contract sector. Pedrali carries on the business relationship with Odo Fioravanti, Marc Sadler, Claudio Dondoli, Marco Pocci and with the duo Alberto Basaglia and Natalia Rota Nodari, whose new projects will be presented at the Saloni. Pio and Tito Toso and the trio Michele Cazzaniga, Simone Mandelli and Antonio Pagliarulo will launch new models of the already existing collections.

STAND AND COLLECTION 2013

Also this year Migliore + Servetto Architects has designed Pedrali’s stand for the Salone Internazionale del Mobile. Pedrali Mirror is a meetings plaza where you can walk among products and novelties 2013. Along the sides of this “promenade”, portions of paving arise as an origami paper, folding up in unusual angles, whilst the mirrored surfaces give to the space a new dimension. Pedrali’s stand is at the same time a meeting point and a display area with unexpected perspectives. Among Pedrali’s latest seating products there is Ester designed by Patrick Jouin, a mix of elegance and handiness. The attention to details is omnipresent.

The result is a precious leather monolith complemented by refined die-casted aluminum legs. Volt, designed by Claudio Dondoli and Marco Pocci, is an elegant and modern polypropylene chair. Volt stands out for the thin and linear design, the graceful proportions and fresh colours. And then Babila, the seat with plywood shell in variable thickness designed by Odo Fioravanti, and Tweet, by Marc Sadler, that was conceived from the desire to create a rational piece of furniture suitable to be placed even in the most characteristic spaces, respecting their style. Following the resounding success recorded during 2012, Malmö family expands to new contexts entering in lounge environments, waiting areas and cafes.

The collection has now been enriched with a lounge armchair, the coffee tables and the barstools, all with solid ash tapered legs. The result is a combination of Scandinavian taste and exceptional lightness. The versatile Ikon collection is now enlarged with a collection of modular seating and new table bases that can be equipped with bigger tops. Suitable for indoor and outdoor use, the collection arises from the research of synthesis, beauty and functionality”. As regards the table collection, Arki-Table family has been enriched by three new versions, that still keep the extremely thin tops and the peculiar structure with trestle legs. Colette will be the protagonist of the lighting collection. The lamp, made of polycarbonate, is available in six different colours and two heights. The glossy transparent diffuser, together with the textured opaline body, create an innovative two-coloured trick of light. The functional umbrella stand Brick completes the product collections showed at the Salone. Brick, designed by Pio and Tito Toso, represents a complete novelty in Pedrali’s production. Brick is an umbrella stand, featured by a pure volume, with the aim of containing in a tidy way and in the smallest possible space.