The stand Pedrali Urban Life (#pedraliurbanlife) by Migliore+Servetto Architects places the visitor at the centre of an urban and kaleidoscopic setting to explore Pedrali new proposals for Salone del Mobile 2016 in Milan (April 12-17, 2016 - hall 10, stand B19-C28).
Four new collections and new models that enlarge the existing range. Smart and versatile products, which can be customized thanks to the use of different materials such as wood – metal - plastics and upholsteries also in combination among them, are described in Pedrali New Ideas 2016 (video of backstage) magazine available at the stand.
A design process pursued along with the designers Patrick Jouin, Odo Fioravanti, Michele Cazzaniga, Simone Mandelli and Antonio Pagliarulo, Claudio Dondoli and Marco Pocci, Pio and Tito Toso, Manuela Busetti, Andrea Garuti and Matteo Redaelli and since this year Patrick Norguet.
An attitude that certifies the production skill of the company, confirmed by the ten-year anniversary of the wood production division in Manzano (Udine-Italy) and the building of an automated warehouse at the headquarter in Mornico al Serio (Bergamo -Italy) with a covering designed by the architect Cino Zucchi.