Pedrali project named Urban Life by Migliore+Servetto Architects places the visitor at the centre of an urban and kaleidoscopic setting to explore Pedrali new proposals for Salone del Mobile 2016 in Milan.
A skyline composed by a row of house silhouettes which on different levels reproduce an urban landscape characterized by clean and opalescent lighted Lexan profiles.
The central square provides surrounding views over the interiors of the houses which host the different furniture collections. It winds along the stand and offers areas to rest and to share where tall gates are placed. It opens up to the reception area and the lounge space above at the back. Here is the access to a reserved area: a showcase but also a hospitality area for meetings.
Salone Internazionale del Mobile
April, 12th ⎯17th 2016
Milan Fairgrounds, Rho
HALL 10 - STAND B19-C28