THE ITALIAN ESSENCE is the claim of the new Pedrali advertising campaign that on occasion of the 51th edition of Salone Internazionale del Mobile will be published in major architecture and design magazines, both Italian and International.
The art direction was by graphic design agency Leftloft and the photographer was Paolo Spinazzè.
The concept uses a very contemporary photo-graphic language, a reinterpretation of the "colour bands pattern” that always identifies Pedrali. The result is a strong visual, significantly different from classical advertising content, that creates an high impact.
The mission is to communicate through one image the four key elements which best connote the Pedrali essence: DESIGN, QUALITY, 100% MADE IN ITALY., INDUSTRIAL PRODUCTION.