The design of the new Ho.Re.Ca and Retail environments is strictly connected with the changes in consumption habits, mainly due to cultural variations. Especially retail shops are subject to a revolution boosted by technological innovation, new lifestyle trends and increasing design centrality.
As a result of these changes Pedrali shows at Host (Fieramilano - Rho, October 18th-22nd 2013), the International exhibition of the hospitality industry, many furniture collections that meet the sector needs: chairs, barstools, tables, furniture complements and lighting products made of plastic, metal, upholstery and wood.
Utmost news is Igloo by Pedrali R&D, the modular bar counter made of polyethylene and realized through roto-moulding technology. Available linear and corner units, in white opaline colour, easy to move and shock-resistant. It can be equipped with inner shelves, upper top and lighting kit. Igloo workstation is a bar counter equipped with a cocktail workstation, ideal for clubs and catering solutions both for indoor and outdoor use. The stainless steel worktop is equipped with trays for ice and fresh fruit, a polyethylene cutting board and a liquid recovery tank with drainage kit. Lower tops and bottle carrier are made of white powder coated stainless steel.
Main news in the wooden collection 2013 are: Malmö by Cazzaniga-Mandelli-Pagliarulo and Babila by Odo Fioravanti. After the launch of chair, armchair and table in 2012 this year Malmö family expands to new contexts entering in lounge environments, waiting areas and cafes. The lounge armchair, the coffee tables and the barstools, are all made of solid ash frame with tapered legs. The result is a unique Scandinavian taste of exceptional lightness. Babila is a chair able to move along tradition and innovation with great agility. Plywood shell in variable thickness and solid ash legs. The result is an airy and comfortable sitting with a careful and accurate use of wood. Babila is available also with four legs frame in steel tube Ø 16mm, or sled frame in steel rod Ø 10mm.
Plastic collection widens with Volt by Claudio Dondoli and Marco Pocci and Tweet by Marc Sadler. The thin and linear design, the graceful proportions and fresh colours make Volt a sitting that stands out for its attention to details. Volt is made of injection air gas moulding polypropylene reinforced by fibers glass. Volt family includes chair and armchair. They are suitable for indoor and outdoor use and stackable up to 10 pieces. Tweet chair was conceived from the desire to create a rational piece of furniture suitable to be placed even in the most characteristic spaces, respecting their style. The shell is made of bi-injection moulded polypropylene in two different finishes: glossy on the back, matt and scratch-resistant on the front side. The steel tube frame ø 14 mm can be powder coated or chromed.
Among upholstered products we find Ester by Patrick Jouin and Host by Pedrali R&D. Ester chair is a mix of elegance and handiness. The attention to detail is omnipresent. The back is as well design as the front, as it is the part that we notice most in a restaurant. A steel frame is covered by a polyurethane foam, the comfortable seat is made of crossed elastic belts. The result is a precious leather monolith. The distinguishing element of the final part of the 4 legs, made in aluminium, not only add refinement but also avoid any scratches. Available in the chair and armchair version. Host is a modular system, consisting of seating elements that offer different combinations. The modular system includes single, double and corner units with backrest and poufs. The seat is completely upholstered with fire retardant polyurethane foam which can be covered with fabric or leather. Steel tube frame. Host is available with seat in height 450 mm and 700 mm.