PEDRALI - The Italian Essence

Odo Fioravanti

Odoardo Fioravanti studied Industrial Design at the Design Department of the Milan Polytechnic. Since 2003 he has been working as an industrial designer, also experimenting graphic and exhibition design.

His projects received prestigious design awards and he held lectures in many design schools and academy: Milan Polytechnic, Iuav University of Venice, Domus Academy and Haute école d'art et de design (Head) of Geneva.

His objects have been featured in many International exhibitions, most notably the personal exhibition “Industrious Design” held in 2010 at the Design Museum of the Triennale di Milano.

In 2011 he won the Compasso d’Oro Prize ADI with the Frida wooden chair by Pedrali.

He also works as a freelance journalist for design magazines trying to explore and to change the boundaries of design as a discipline.