From Friday 11th November to Sunday 13th November at PAC, the Contemporary Art pavilion in Milan, it took place the 5thedition of Love Design, an important funds raising event in favour of the Italian oncologic research, organised by AIRC, Italian Association for the cancer research and ADI Italian Industrial Design Association and made it possible with the collaboration of the leading companies of the Italian design.
Pedraliparticipated to this event giving to AIRC some items of its Collection free, that Love Design transformed in resources destined to the cancer research thanks to the participation of a numerous public, who bought the displayed items during the three days event.