PEDRALI - The Italian Essence

6 days at the fair

18/04/2017

The 56th edition of Salone del Mobile fair in Milan ended and confirmed a very high number of attendees, more than 340 thousand visitors from 165 countries in 6 days.

Seven brand new product collections and four new models that enlarge on existing ranges: versatile and functional products made of plastics, metal and wood enhanced with fine upholstery highlighted within the niches of the Solid Geometry set up by CalviBrambilla which achieved a resounding success.

For Nym the first solid ash wood collection designed by Cazzaniga Mandelli Pagliarulo a setting of British style was chosen to emphasize the connection to the traditional elegance of the chairs from Windsor a place reminded by the image of a castle framed in a small bow window.

The niche with the Reva collection recalled the Californian summer atmospheres of the ’60s depicted in the painting “A Bigger Splash” of the British artist David Hockney where a pool edge with stylized palm trees highlighted the outdoor vocation of this product family.

Cactus trees and a warm Mexican sun set the scene for the Sunset collection by Alessandro Busana, ideal to enjoy a sunny atmosphere.

At SaloneSatellite 20 Years collection the preview of the outdoor sofa Reva designed by Patrick Jouin. In 1998 and 1999 the French designer took part in the Kermesse which represented a fundamental stage for his professional and human growth.

Furthermore this year Giuseppe Pedrali was member of international jury for the 8th SaloneSatellite Award which selected the best three projects of the under 35 young designers.

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