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Odo Fioravanti in Brussels for the Italian Design Day

02/03/2017

On Thursday 2nd of March 2017 it is taking place the first edition of the Italian Design Day, an initiative promoted by the Italian Ministry of Foreign Affairs and International Cooperation to celebrate the excellence of Italian design worldwide.

This event, simultaneously happening in 100 cities all over the world, involves the Italian companies  through Confindustria and is targeted to internationally promote the Italian design, a meeting point among the traditional handicraft, the artistic legacy, the skill to experiment and innovate of our country...

On Thursday 2nd of March 2017 it is taking place the first edition of the Italian Design Day, an initiative promoted by the Italian Ministry of Foreign Affairs and International Cooperation to celebrate the excellence of Italian design worldwide.

This event, simultaneously happening in 100 cities all over the world, involves the Italian companies  through Confindustria and is targeted to internationally promote the Italian design, a meeting point among the traditional handicraft, the artistic legacy, the skill to experiment and innovate of our country.

The designer protagonist of the meeting in Brussels, at the Italian Cultural Institute in Rue de Livourne, will be Odoardo Fioravanti accompanied by Giovanna Massoni, journalist and art director of the triennial Reciprocity Design Liège.

Among the products designed by Fioravanti for Pedrali Babila, Dome and Frida (awarded with ADI Compasso d’Oro in 2011) chairs showcased at the Italian Cultural Institute for this occasion.

 

2nd of March 2017 – H 07:00 PM
Italian Cultural Institute
Rue de Livourne 38
1000 Bruxelles 

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ore - Ducasse au château de Versailles, royal elegance

07/02/2017

ore - Ducasse au château de Versailles is the perfect expression of French contemporary cuisine, delicious, legible and inspired by history. For his newest contemporary café, located on the first floor at pavillon Dufour, Alain Ducasse chose the Ester armchairs designed by Patrick Jouin.

ore - Ducasse au château de Versailles is the perfect expression of French contemporary cuisine, delicious, legible and inspired by history. For his newest contemporary café, located on the first floor at pavillon Dufour, Alain Ducasse chose the Ester armchairs designed by Patrick Jouin.

Pedrali keeps cultivating the relationship with French style in the most prestigious locations such as “Le Jules Verne” restaurant on the second floor of the Eiffel Tower or, in London at “Alain Ducasse at the Dorchester” restaurant, in Mayfair where the Ester armchairs also are.

An outstanding setting, which allows a view like no other of the ancient and magnificent royal residence near Paris. In such a fascinating and seducing context Ester armchairs, contribute to make even cosier the restaurant internal spaces, thanks to a perfect mix of elegance, ergonomics and functionality.

The care for details featuring this monolith of leather, selected this time in 4 warm color shades and complemented by refined die-casted aluminium leg, reflects that one of the restaurant itself, where guests can discover the delicious proportions of the 17th century salons, adorned with fireplaces, mirrors and lamps.

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Lively versatility: Pedrali at Stockholm Furniture and Light Fair 2017

03/02/2017

Pedrali was present at “Stockholm Furniture and Light Fair 2017” the most important event of design furniture and lighting for the Scandinavian market, which has taken place from 7 to 11 February...

Pedrali was present at “Stockholm Furniture and Light Fair 2017” the most important event of design furniture and lighting for the Scandinavian market, which has taken place from 7 to 11 February.

For the eighth consecutive year the company, whose essence is the Made in Italy, has attended the Swedish fair which is the new trends setter in Northern Europe. The exhibit space (Hall A, Stand A11:18) through a series of settings ranging from more lively and emotionally involving to darker and refined shades has enhanced furniture solutions conceived to fulfill the functionality and flexibility criteria of lounge, restaurant and home-office spaces.

Arranged on coloured carpets that ideally mark the different areas, the products of the collection thus became emblems and integral parts of the increasingly thinner boundary between private and public spaces which are nowadays tightly connected: flexibility, search of new balances between work and leisure time, renewed desire of community and exchange are the keywords of the current trends.


Hall A, Stand A11:18

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Anime e Volti della pittura italiana dell’Ottocento

01/02/2017

This year again  Pedrali supports the art exhibition, curated by Davide Dotti, “Da Hayez a Boldini. Anime e Volti della pittura italiana dell’Ottocento“, opening the exhibition year of Palazzo Martinengo, in Brescia.

The exhibition remains open until the 11th of June 2017 and it aims to tell -  through a selection of more than a hundred artworks of Canova, Hayez, Fattori, Lega, Signorini, Inganni, Segantini, Morbelli, De Nittis, Zandomeneghi, Boldini and others  -  the extraordinary Italian  artistic  season in the course of  XIX century;  it presents  the  artistic movements born in that period,  which have caracterized  the Italian art scene, as one of the most vibrant and dynamic in Europe..

This year again  Pedrali supports the art exhibition, curated by Davide Dotti, “Da Hayez a Boldini. Anime e Volti della pittura italiana dell’Ottocento“, opening the exhibition year of Palazzo Martinengo, in Brescia.

The exhibition remains open until the 11th of June 2017 and it aims to tell -  through a selection of more than a hundred artworks of Canova, Hayez, Fattori, Lega, Signorini, Inganni, Segantini, Morbelli, De Nittis, Zandomeneghi, Boldini and others  -  the extraordinary Italian  artistic  season in the course of  XIX century;  it presents  the  artistic movements born in that period,  which have caracterized  the Italian art scene, as one of the most vibrant and dynamic in Europe

The exhibit route opens with “Amore e Psiche stanti”,  Antonio Canova’ masterpiece: this is the plaster cast, a preliminary work for the marble sculpture displayed at S.Petersburg Hermitage Museum, that allows to admire the details and the accuracy, including the features of a butterfly in the hands of the sculptures, a symbol of passion and purity.

Different products from Pedrali collection, such as Blitz chairs, Babila armchairs, Fabbrico and Arki-Table tables, Volt stools, Ikon benches and tables, Wow pouf, Brik umbrella stands and Kado pots have been chosen to furnish the exhibition route.


 
Palazzo Martinengo
Via dei Musei, 30 – Brescia
www.amicimartinengo.it

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IMM 2017: inspiring colours

24/01/2017

Pedrali has impressed the visitors of IMM Cologne, the first international exhibition of the year for design interiors, thanks to a stand featuring original fit-outs with vivid and captivating shades, situated at Pure Editions hall the section dedicated to premium brands of the international design.

The display space, designed by the Milan-based architecture studio Calvi Brambilla, consists of a central area featured by dark shades and overlooked by five niches showing bright colours that recall home most intimate and cosiest spaces both indoor and outdoor. Thanks to their versatility the products of the collection can easily transform a corner or a room of the house into an elegant and functional workplace as well as the garden into a city dehors or a convivial area...

Pedrali has impressed the visitors of IMM Cologne, the first international exhibition of the year for design interiors, thanks to a stand featuring original fit-outs with vivid and captivating shades, situated at Pure Editions hall the section dedicated to premium brands of the international design.

The display space, designed by the Milan-based architecture studio Calvi Brambilla, consists of a central area featured by dark shades and overlooked by five niches showing bright colours that recall home most intimate and cosiest spaces both indoor and outdoor.           

Thanks to their versatility the products of the collection can easily transform a corner or a room of the house into an elegant and functional workplace as well as the garden into a city dehors or a convivial area.

Dome and Nolita chairs mitigate the darkness of the night under a full moon-shaped Happy Apple lamp   standing alone in the sky and recreating a situation of relax close to nature.

Intrigo chairs and Concrete table evoke an urban outdoor atmosphere: a quick coffee-break with friends before returning to work riding a bicycle.

The dark shades of upholstered Vic armchairs in the new version with steel legs match an Arki-Table and create an elegant and cosy atmosphere.

Modus 2.0 modular seating contribute to design intimate corners where convivial moments are spent enjoying a high level of comfort. Seat and back are padded with fire-retardant grade foamed polyurethane, upholstered in faux leather or smooth-finished fabric with horizontal stitches, buttons or capitonnè. A laminate shelf applicable to the external side of the back is an optional accessory.

 

photo © nava-rapacchietta

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Dome won the "Wallpaper* Design Awards 2017"

23/01/2017

Pedrali Dome collection, designed by Odo Fioravanti, has been selected for “Wallpaper* Design Awards 2017”, winning the “Best Piercings” category.

The jury of the prize held by Wallpaper*, the main international magazine about design, architecture and interiors, particularly appreciated the design of the perforated version, whose texture recall industrial metal plates.

Pedrali Dome collection, designed by Odo Fioravanti, has been selected for “Wallpaper* Design Awards 2017”, winning the “Best Piercings” category.

The jury of the prize held by Wallpaper*, the main international magazine about design, architecture and interiors, particularly appreciated the design of the perforated version, whose texture recall industrial metal plates.

Dome calls forth the glorious tradition of the bistrot chairs with curved silhouettes and generous shapes. It recalls the domes of the monuments adorning a lot of cities all around the world. Delicate details of the injected polypropylene remember the joints of the solid wood defining a seating with or without armrests.

Wallpaper* Design Awards is an annual prize awarded by the british magazine Wallpaper* to innovative and trendy people, places, products and ideas. 

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Spaces and emotions to share: Pedrali at Sigep 2017

21/01/2017

Share an emotion, a relaxing moment, the pleasure of tasting coffee or an ice-cream with the greatest comfort. Pedrali is back in Rimini for the 38th edition of Sigep, the most important world exhibition for the artisan gelato pastry and confectionery as well as artisan coffee and bakery.

Share an emotion, a relaxing moment, the pleasure of tasting coffee or an ice-cream with the greatest comfort. Pedrali is back in Rimini for the 38th edition of Sigep, the most important world exhibition for the artisan gelato pastry and confectionery as well as artisan coffee and bakery.

This edition is even more “Horeca oriented”: the company, whose essence is the Made in Italy, exhibit (Hall A3, Stand 001) chairs, stools, tables and complements for indoor and outdoor, functional and with original shapes made of plastic materials, metal, wood and upholstered. The focus is on furniture solutions ideal to live convivial and relaxing moments in the outdoor and to provide a touch of beauty in the indoor.

Hall A3, Stand 001

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Pedrali, concreteness and versatility at IMM 2017

16/01/2017

From 16 to 22 January in Cologne will take place IMM, the first international exhibition of the year for furnishings. Pedrali stand, designed by the Milan-based studio Calvi Brambilla, will be within Pure Editions (Hall 2.2, Stand H-006), the section dedicated to premium brands of international design.

From 16 to 22 January in Cologne will take place IMM, the first international exhibition of the year for furnishings. Pedrali stand, designed by the Milan-based studio Calvi Brambilla, will be within Pure Editions (Hall 2.2, Stand H-006), the section dedicated to premium brands of international design.

The expositive space is composed by five niches, whose settings recall most intimate and cosiest spaces, both indoor and outdoor, not to mention the central zone featured by dark shades. 

Domestic spaces are more and more cosy and warm places: Pedrali design solutions take care of people living and moving within public spaces, offices and homes which become even more special. Thanks to their own versatility, the products of Pedrali collection can easily turn even a corner or a home-space into an elegant and functional workplace, as well as an outdoor space that can be used almost all year.

Hall 2.2 -  Stand H-O06

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Industrial Symphony, Pedrali new showroom

17/11/2016

Industrial Symphony: the name of Pedrali new showroom tells an industrial reality harmoniously moving through a symbiosis between tradition and innovation, engineering excellence and creative brilliance. Designed by Milan-based architecture studio Calvi Brambilla, the showroom has been set up in the headquarters of Mornico al Serio (Bergamo – Italy) where the company produces contemporary furniture for public spaces, offices and homes...

Industrial Symphony: the name of Pedrali new showroom tells an industrial reality harmoniously moving through a symbiosis between tradition and innovation, engineering excellence and creative brilliance. Designed by Milan-based architecture studio Calvi Brambilla, the showroom has been set up in the headquarters of Mornico al Serio (Bergamo – Italy) where the company produces contemporary furniture for public spaces, offices and homes.

“A real industry, with very modern production plants, able to produce daily impressive quantities of pieces , with a constant quality control assurance: this was our impression on Pedrali since the very first day – architects Fabio Calvi and Paolo Brambilla said- We wanted the showroom, beyond enhancing the beauty of the products, to convey therefore the idea Pedrali is not just a brand, but a solid manufacturing company built on organisational efficiency”.

The project is inspired by the movements, rhythms and variations of a modern factory, an industrial symphony whose notes are the collections in plastic material, metal, wood as well as upholstered, exclusively Made in Italy.

The attention to details and distinctive features of each product are enhanced by large moving display elements of different kinds that recall the common industrial trolley, a silent and useful object of anonymous design. These modules, whose flame-red wheels and handles become unmistakable and characterising graphic signs, create a harmonious blend of beauty and practicality. Indeed, they can be easily moved to functionally and always originally shape the space of the showroom and they are alternated by single settings that recall the world of contract: from a contemporary bistrot to a hotel lounge, from a sophisticated pastry shop to a meeting room.

As a background of the new exhibiting areas, two walls each 18 meters long. One is completely covered with mirrors, which fast slide and fald away to enable a wider view of  Pedrali whole products range.

A new display has been also designed to host Compasso d’Oro, the prestigious award won by the company for Frida chair.

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German Design Award 2017: special mention for Pedrali "Light Frame"

15/11/2016

Pedrali “Light Frames” stand, designed by Migliore + Servetto Architects for the 54th edition of Salone Internazionale del Mobile, has obtain the special mention of the German Design Award 2017 for outstanding design quality the Fair and Exhibition category...

Pedrali “Light Frames” stand, designed by Migliore + Servetto Architects for the 54th edition of Salone Internazionale del Mobile, has obtain the special mention of the German Design Award 2017 for outstanding design quality the Fair and Exhibition category.

The exhibition concept have portrayed the Pedrali 2015 collection with signs of light.

Ten luminous frames were the backdrop to the product families presented on various levels within environments defined as photographic sets. The backgrounds displayed light graphics and coloured geometric signs, outlining the characteristic and iconic scenes of the different products.

The exposition volumes standed out against the perimetral walls, creating a dynamic and evocative landscape with diagonal surfaces and multiple inclinations. In front of each volume the “test areas”, where you could touch and try some samples of the products exhibited.

The awards ceremony will take place on 10th of February in Frankfurt.

www.german-design-council.de

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