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#Pedraligoodideas at Salone del Mobile 2018

16/04/2018

From 17 to 22 April, Italian furniture brand Pedrali will be showcasing its latest collections at the 57th Salone del Mobile in Milan with the #Pedraligoodideas setting (Hall 10, Stand B19-C28) designed by the Milanese architectural studio Calvi Brambilla. Drawing inspiration from an object as charged with meaning as the light bulb, Fabio Calvi and Paolo Brambilla studio pays tribute to the Italian company's "latest good ideas" with an installation that is both a museum display and a product dramatisation.

The light bulb takes on an iconic dimension with a twofold communicative and architectural element, forming the leitmotif of the entire installation...

From 17 to 22 April, Italian furniture brand Pedrali will be showcasing its latest collections at the 57th Salone del Mobile in Milan with the #Pedraligoodideas setting (Hall 10, Stand B19-C28) designed by the Milanese architectural studio Calvi Brambilla. Drawing inspiration from an object as charged with meaning as the light bulb, Fabio Calvi and Paolo Brambilla studio pays tribute to the Italian company's "latest good ideas" with an installation that is both a museum display and a product dramatisation.

The light bulb takes on an iconic dimension with a twofold communicative and architectural element, forming the leitmotif of the entire installation.

The 800 sq.m stand forms a single, highly architectural volume, marked by longitudinal and circular openings strung with light bulbs. The effect is that of a museum itinerary through seven spaces displaying the brand’s latest collections. Drawing Inspiration from the world of art, architecture and theatre, the entire stand is accentuated with refined elegance.

The theatre, in particular, is spectacularly evoked by square, round and rectangular platforms edged with iconic light bulbs, where “director” Pedrali will stage a brand new show featuring the company's latest products. Just as the leading actress puts the final touches to her look in the privacy of her dressing room, so the products are reflected in large mirrors, as if preparing to go on stage.

Divided into seven areas the 100m exhibition itinerary, where visitors can discover Pedrali’s 2018 new collections, is comprising an actual foyer as well. The result is a simple yet refined, setting which is truly captivating.

The architectural space is dominated by the colour blue, as a tribute to the works of the artist Félix González-Torres. This light colour is also a clear reference to the company's two-year advertising campaign.

In Pedrali Good Ideas, product dramatisation is made even more interactive by subtle references to the world of peep-shows, where visitors can look at real life dance performances staged around some of the brand's most iconic products through peepholes.

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Let it SNOW: ten years together

16/04/2018

A special anniversary

This year marks the tenth anniversary of the collaboration between Pedrali and the designer Odo Fioravanti.  Snow and Frida chairs were launched in 2008. Over the years both products were an instant success with the public, and also received the recognition of the critics. At its debut at the Salone del Mobile, Snow won the first prize of Young&Design. In 2011 Frida will be awarded with ADI Compasso d'Oro prize.
To celebrate Snow's tenth anniversary, Odo Fioravanti has designed four special versions of the chair for the 2018 Salone del Mobile, connecting them with music tracks that accompanied its history, with an installation entitled “Let it SNOW: ten years together”.

A special anniversary

This year marks the tenth anniversary of the collaboration between Pedrali and the designer Odo Fioravanti.  Snow and Frida chairs were launched in 2008. Over the years both products were an instant success with the public, and also received the recognition of the critics. At its debut at the Salone del Mobile, Snow won the first prize of Young&Design. In 2011 Frida will be awarded with ADI Compasso d'Oro prize.
To celebrate Snow's tenth anniversary, Odo Fioravanti has designed four special versions of the chair for the 2018 Salone del Mobile, connecting them with music tracks that accompanied its history, with an installation entitled “Let it SNOW: ten years together”.

First version: Dancing queen - As Snow enters adulthood, it transforms into a "rocking chair" and continues dancing like a queen.
Second version: Girls just wanna have fun - Snow continues to have fun and to fly high as a carefree swing.
Third version: We are family - a stack of chairs, from the biggest to the smallest, to represent the large family of products and multiples born from Snow.
Fourth version: Born to be wild – A Snow with the wheels to tell the story of its many journeys around the world.

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A new collaboration at Pedrali: Eugeni Quitllet

13/04/2018

It is a great pleasure for Pedrali to welcome Eugeni Quitllet, one of the most representative names in the contemporary design panorama. The Spanish designer is collaborating with the company on the occasion of the 57th edition of Salone del Mobile. The new artistic and design partnership is being realized with the manufacture of two new products, the result of a stylistic research capable of involving shapes and materials.

Pedrali chooses Eugeni Quitllet as the brand is fully sharing his philosophy: the products designed by the Spanish who is winner of the award "Designer of the year" in 2016 originate from the research for emotions and are inspired by the desire to make something that will last over time, both concretely and stylistically, a strong point and indispensable requirement for the Italian company's products.

The partnership is therefore born of a mutual enthusiasm, as Quitllet states: «the desire to create something new with different materials, which had a history and values, arose after a first meeting two years ago. The strength I saw in Pedrali was the intensity and the desire to realize this dream together».

It is a great pleasure for Pedrali to welcome Eugeni Quitllet, one of the most representative names in the contemporary design panorama. The Spanish designer is collaborating with the company on the occasion of the 57th edition of Salone del Mobile. The new artistic and design partnership is being realized with the manufacture of two new products, the result of a stylistic research capable of involving shapes and materials.

Pedrali chooses Eugeni Quitllet as the brand is fully sharing his philosophy: the products designed by the Spanish who is winner of the award "Designer of the year" in 2016 originate from the research for emotions and are inspired by the desire to make something that will last over time, both concretely and stylistically, a strong point and indispensable requirement for the Italian company's products.

The partnership is therefore born of a mutual enthusiasm, as Quitllet states: «the desire to create something new with different materials, which had a history and values, arose after a first meeting two years ago. The strength I saw in Pedrali was the intensity and the desire to realize this dream together».

Born in Ibiza in 1972, Eugeni Quitllet graduated at Llotja Art School of Barcelona, he loves to define himself as disoñador, a neologism that derives from the union of the words designer and soñador. His activity is mainly aimed at the world of industrial design and among his creations there are objects characterized by the combination of elegance and sinuosity. His gaze is oriented to the future and his inclination leads to the creation of objects-sculptures able to play on the empty-full contrast.

Quitllet has received numerous awards and recognitions at international level, such as the Good Design Award, the Red Dot Design Award, the German Design Award, the special mention of the Compasso d'Oro and, in 2016, the designation of Designer of the Year on the occasion of Maison & Objet.

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Pedrali welcomes Luca Casini

12/04/2018

On the occasion of the 57th edition of Salone del Mobile, Pedrali is pleased to inaugurate a professional partnership with the designer Luca Casini through the launch of a new product designed for the Italian company.

His expressive language evolves from a minimalist matrix and from an essentially logical composition to a formal, elaborate and communicative research. The elegance of the sign and the harmony of the shapes are the common denominator of his projects. Regarding the product designed for Pedrali, Casini states, «we have worked on a linear and simple shape but with meticulously modeled details, which confer richness to the product and a resistant structure. It is a kind of product that is intended to last over time».

On the occasion of the 57th edition of Salone del Mobile, Pedrali is pleased to inaugurate a professional partnership with the designer Luca Casini through the launch of a new product designed for the Italian company.

His expressive language evolves from a minimalist matrix and from an essentially logical composition to a formal, elaborate and communicative research. The elegance of the sign and the harmony of the shapes are the common denominator of his projects. Regarding the product designed for Pedrali, Casini states, «we have worked on a linear and simple shape but with meticulously modeled details, which confer richness to the product and a resistant structure. It is a kind of product that is intended to last over time».

Luca Casini studied in Florence and Milan, where he graduated in architecture in 1996. He established his studio in 1997 working with major industrial groups in America and Europe and he held lessons for a few years at the Polytechnic of Milan, the University of Industrial Design. He has designed eyewear products and fashion accessories, cutlery and handles. Part of the studio is dedicated to the development of industrial products for different sectors ranging from electronics to perfume packaging, to health-care products.

Over the years, Casini has received numerous international awards, such as the Good Design Award, the Red Dot Design Award, the Design Plus and the Baden Wuerttemberg Design Award, while some of his products have been exhibited in museums and exhibitions in Italy and abroad.

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Pedrali joins the “Giornate FAI di Primavera”

26/03/2018

The automated warehouse “Fili d’Erba” is open to the public.

Pedrali has joined one of the most important annual events in the Italian cultural scene: the “Giornate FAI di Primavera”, which took place on Saturday 24th and Sunday 25th March 2018. Almost 700,000 visitors, more than 1000 sites open to the public in over 400 locations in Italy, have contributed to making this initiative a sought-after and highly attractive event...

The automated warehouse “Fili d’Erba” is open to the public.

Pedrali has joined one of the most important annual events in the Italian cultural scene: the “Giornate FAI di Primavera”, which took place on Saturday 24th and Sunday 25th March 2018. Almost 700,000 visitors, more than 1000 sites open to the public in over 400 locations in Italy, have contributed to making this initiative a sought-after and highly attractive event.
Founded in 1975, the FAI (Fondo Ambiente Italiano) is a non-profit foundation inspired by the National Trust model, with the aim of protecting and enhancing the Italian historical, artistic and landscape heritage.

Fili d’erba, the automated warehouse designed by CZA - Cino Zucchi Architetti for Pedrali, was one of the protagonists of these days. The building, 29 meters high with an overall area of 7 thousand square meters, is an avant-garde structure, with an external covering that wants to be a response strongly related to the environmental context and to the conditions of the surrounding countryside landscape.

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Picasso, De Chirico, Morandi. 100 masterpieces of the XIX and XX centuries from private collections of Brescia

22/03/2018

Once again, this year Pedrali supports the exhibition curated by Davide Dotti entitled “Picasso, De Chirico, Morandi. 100 masterpieces of the XIX and XX centuries from the private collections of Brescia”, which will remain open until June 10th 2018 at Palazzo Martinengo, in Brescia.

The exhibition narrates – through the selection of over one hundred pieces realized during the nineteenth and twentieth centuries by Balla, Boccioni, Depero, De Chirico, Savinio, Morandi, Carrà, De Pisis, Sironi, Burri, Manzoni, Vedova and Fontana – an exciting new journey aimed at discovering the masterpieces preserved in one of the most prestigious private mansions within the province of Brescia.

Once again, this year Pedrali supports the exhibition curated by Davide Dotti entitled “Picasso, De Chirico, Morandi. 100 masterpieces of the XIX and XX centuries from the private collections of Brescia”, which will remain open until June 10th 2018 at Palazzo Martinengo, in Brescia.

The exhibition narrates – through the selection of over one hundred pieces realized during the nineteenth and twentieth centuries by Balla, Boccioni, Depero, De Chirico, Savinio, Morandi, Carrà, De Pisis, Sironi, Burri, Manzoni, Vedova and Fontana – an exciting new journey aimed at discovering the masterpieces preserved in one of the most prestigious private mansions within the province of Brescia. The exhibition itinerary presents a world premiere of a rediscovered masterpiece of Pablo Picasso dating back to 1942 “Natura morta con testa di toro” and will allow the public to explore the various tendencies and artistic movements that took place over the decades through a selection of over 100 pieces, some of which are unpublished or were never exposed in public before.

Some of Pedrali’s products furnish the exhibition itinerary. The Blitz chairs, the Babila armchairs, the Arki-Table tables, the Volt stools, the Ikon benches and tables, thanks to their versatility, are perfectly suited to the location. The Log and Wow poufs, the Brick umbrella stands and the Kado vases are the best solution to welcome visitors into an area that, for twenty weeks, will be transformed into a temple of private collecting.

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Summer vibes

05/03/2018

Colour, style and elegance for Pedrali’s outdoor collections

Outdoor furniture is becoming increasingly sophisticated and design-driven, and indeed the category is evolving to become an extension of interior space. Made using materials and technologies that ensure resistance against weather damage and wear and tear, these products satisfy the need for comfort and functionality, without compromising on style and design.

Pedrali’s outdoor collections perfectly meet this criteria, and are particularly popular for furnishing outdoor patio areas and terraces of the city; they are also selected to decorate public spaces, and for events with international visibility. Their clean lines, sophisticated design and attention to detail are able to convey a sense of warmth and protection while representing the elegance and style of “Made in Pedrali” at the same time...


Colour, style and elegance for Pedrali’s outdoor collections

Outdoor furniture is becoming increasingly sophisticated and design-driven, and indeed the category is evolving to become an extension of interior space. Made using materials and technologies that ensure resistance against weather damage and wear and tear, these products satisfy the need for comfort and functionality, without compromising on style and design.

Pedrali’s outdoor collections perfectly meet this criteria, and are particularly popular for furnishing outdoor patio areas and terraces of the city; they are also selected to decorate public spaces, and for events with international visibility. Their clean lines, sophisticated design and attention to detail are able to convey a sense of warmth and protection while representing the elegance and style of “Made in Pedrali” at the same time.

A vintage-chic spirit and wide choice of colours distinguishes the seating in the Nolita family, designed by Simone Mandelli and Antonio Pagliarulo. These chairs evoke the brand’s historic roots, planted by Mario Pedrali in 1963 when he launched his first garden chairs in metal. The chairs have a low back rest made entirely from steel, and are specifically designed for outdoor use. The tables are lightweight and easy to move. The summery collection is perfect for socializing and relaxing in the open air; for example, at the beach restaurant at Verdura Resort in Sicily, where one can enjoy endless panoramas over the azure water of the Mediterranean; or at Pyrgos, a restaurant on the island of Santorini, with its terrace which offers breathtaking views of the Greek sunset.

To light up summer nights, Pedrali proposes Giravolta, the wireless, rechargeable lamp with a contemporary design by Basaglia Rota Nodari. Easy to move as required, it has a diffuser that can be turned 360° to direct the light. Used as an interior design element for Bohem La Stazione, the enchanting location situated inside the Paratico-Sarnico railway station, this wireless lamp inspired by the lanterns of the past makes atmospheres truly magical.

The Reva collection is particularly suited to making hotel stays special and unforgettable, for discerning guests seeking comfort and tranquillity. Reva makes the concept of versatility real: in just seconds it turns from a comfortable sun lounger for daytime use, into a stylish sofa with soft cushions, to sit on during a cocktail party. An elegant three-seater sofa, a lounge chair, and a sun lounger: this is the essence of the collection designed by Patrick Jouin, with smooth lines and generous dimensions, the very name evokes those soothing, dreamy vibes that are typical of the year’s warmest season. Reva products dressed the streets of Bergamo’s Città Alta, on the occasion of the “I Maestri del Paesaggio” event.

The Sunset collection designed by Alessandro Busana comprises an armchair and a two-seater sofa; it evokes the romantic, relaxing mood of watching the sun as it sets between the waves on the horizon. Optional elements include a practical side table in laminate, to place drinks on while luxuriating in the sea breeze. These ample chairs which envelope the body and give a sense of protection, are incredibly comfortable while being functional too.

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Organic paints, the new revolution begins at Pedrali

29/01/2018

Pedrali, which has always been committed to environmental sustainability throughout every stage of the manufacturing process, now begins using only plant-derived water-based paints.

The issue of environmental sustainability is becoming increasingly important in the architecture and industrial design sector. With a view to offering its customers the best possible quality, Pedrali has seized the opportunity offered by bio-innovation in the paint industry, continuing its path of commitment to enhancing and caring for the environment at every stage of the manufacturing process, which it began years ago....

Pedrali, which has always been committed to environmental sustainability throughout every stage of the manufacturing process, now begins using only plant-derived water-based paints.

The issue of environmental sustainability is becoming increasingly important in the architecture and industrial design sector. With a view to offering its customers the best possible quality, Pedrali has seized the opportunity offered by organic-innovation in the paint industry, continuing its path of commitment to enhancing and caring for the environment at every stage of the manufacturing process, which it began years ago.

Formulated with 40% raw materials sourced from “waste” plant substances, these plant-based paints offer durability, chemical- and light-resistance, and industrial usability comparable to classic petroleum-based products, but with a drastic reduction of the fossil-derived component. This allows Pedrali to offer products of the highest quality, fully in line with the most advanced "green policies", in addition to improving the working environment in which these paints are used.

Made from renewable materials sourced from refining processes of waste plant substances, the new paints used by Pedrali guarantee a substantial decrease in VOC (Volatile Organic Compounds), chemical compounds contained in normal paints, which evaporate at room temperature and can cause serious harm to human health, as well as contribute to air pollution. The result is a healthier and less hazardous working environment, since these paints are non-flammable; less air pollution, and vast energy savings, leading to a reduction in CO2 emissions.

The use of organic water-based paints represents yet another leap forward for the company towards environmental sustainability, enabling Pedrali to pursue a path in obtaining important international certifications, and to consistently apply these principles, which are a fundamental part of the Made in Pedrali ethos, to every stage of the production process of its collections, consisting of chairs, tables, lamps and interior accessories.

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Pedrali at Stockholm Furniture and Light Fair 2018

26/01/2018

Pedrali will be present at Stockholm Furniture & Light Fair 2018, the most important trade fair dedicated to interior design and lighting for Scandinavian market, which will be held from 6-10 February in Stockholm. The protagonists will be the latest innovations within interior design and lighting for both homes and public spaces: new products, new materials, new trends, technological and environmental solutions....

Pedrali will be present at Stockholm Furniture & Light Fair 2018, the most important trade fair dedicated to interior design and lighting for Scandinavian market, which will be held from 6-10 February in Stockholm. The protagonists will be the latest innovations within interior design and lighting for both homes and public spaces: new products, new materials, new trends, technological and environmental solutions.

Pedrali’s stand (Hall A, Stand A11:18) has been curated by the Calvi Brambilla studio from Milan and it takes inspiration from the lifestyle and home atmospheres of the 1950s American experimental architecture of the Case Study Houses. The typically modernist elegance of those years and concepts such as transparency, the sense of horizone and lightness inspire an exhibition played on four niches separated by light structures characterized by glass surfaces that guide the guest to discover the world of Pedrali, its collections and its products.

The latest version of FOX, the elegant and distinctive-looking chair designed by Patrick Norguet, now with leather upholstery, is one of the latest products which Pedrali is presenting at SFF 2018. Other stand-out pieces among those on display include the Nym chairs, made from wood finished water-based paint, which offer a contemporary take on traditional English Windsor chairs. The alcoves also showcase the Babila collection, which stylishly treads the line between tradition and innovation, and the elegant upholstered armchair Vic. Other products symbol of innovation and modernity are Giravolta, the wireless lighting inspired by lanterns of times past, and Snooze.

 

6-10 FEBRUARY 2018
HALL A STAND A11:A18

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Pedrali at Maison&Objet 2018

17/01/2018

Pedrali, the Italian firm which manufactures contemporary designer furnishings for public spaces, offices and homes, returns to Paris for the 2018 edition of Maison&Objet, the meeting place for home décor and interior design professionals in all its essence, which will be held from 19-23 January.

Situated within Now! Design A Vivre (Pavilion 7 Stand A51), the section dedicated to premium international design brands, Pedrali’s stand has been curated by the Calvi Brambilla studio from Milan. It consists of a central area featuring teal as the predominant colour, with two niches that showcase the Pedrali collections, playing on the contrasts between warm and cool hues.

Pedrali, the Italian firm which manufactures contemporary designer furnishings for public spaces, offices and homes, returns to Paris for the 2018 edition of Maison&Objet, the meeting place for home décor and interior design professionals in all its essence, which will be held from 19-23 January.

Situated within Now! Design A Vivre (Pavilion 7 Stand A51), the section dedicated to premium international design brands, Pedrali’s stand has been curated by the Calvi Brambilla studio from Milan. It consists of a central area featuring teal as the predominant colour, with two niches that showcase the Pedrali collections, playing on the contrasts between warm and cool hues.

The design of the stand takes inspiration from the lifestyle and home atmospheres of the 1950s American experimental architecture of the Case Study Houses and highlights the versatility of Pedrali’s furnishing solutions for outdoor areas and living spaces, which interact with each other through artful contrasts. Cool tones feature in the outdoors corner, where the contemporary styling of Reva and Nolita takes center stage, lit by the diffused light of the wireless lamp Giravolta. Instead, warm tones have been used for the indoor area, where the company will present, among other things, the new version of FOX, the elegant and distinctive-looking chair designed by Patrick Norguet, now made with leather upholstery. Other stand-out pieces among those on display include the Nym chairs, made from a wood finished water-based paint, which offer a contemporary take on traditional English Windsor chairs; the Babila collection, which cleverly treads the line between tradition and innovation, and the elegant upholstered armchair Vic.


19-23 JANUARY 2018
HALL 7 STAND A51

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