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FOX win the "Muuuz International Award 2017”

09/06/2017

On Thursday 1st June, during the ceremony at the Grand Intercontinental Hotel Opera of Paris, the winners of “Muuuz International Awards 2017” (MIAWs) have been announced. A prize promoted by ArchiDesignClub, the first French community of architects and design experts, in cooperation with Muuuz, an architecture and design magazine.

Among the winners Fox armchair, designed by Patrick Norguet, that won the prize in the Furniture category, with the following motivation:

“Its elegant design, a combination of different materials and versatile colours, make this seating exemplary. The Muuuz International Award received by Fox and Pedrali brand confirms the company commitment to create sustainable, quality and design furniture”...

On Thursday 1st June, during the ceremony at the Grand Intercontinental Hotel Opera of Paris, the winners of “Muuuz International Awards 2017” (MIAWs) have been announced. A prize promoted by ArchiDesignClub, the first French community of architects and design experts, in cooperation with Muuuz, an architecture and design magazine.

Among the winners Fox armchair, designed by Patrick Norguet, that won the prize in the Furniture category, with the following motivation:

“Its elegant design, a combination of different materials and versatile colours, make this seating exemplary. The Muuuz International Award received by Fox and Pedrali brand confirms the company commitment to create sustainable, quality and design furniture”.

The “Muuuz International Awards” prize finds and awards every year the most innovative products: for the 2017 edition more than 2.200 products from 450 companies have been examined.

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Mario Pedrali is the “Olivettian Entrepreneur” of 2017

09/06/2017

Mornico al Serio, June 2017 On Saturday May 27th Mario Pedrali was awarded with the Special Prize “Olivettian Entrepreneur 2017”, appointed by the association Archivio Storico Olivetti. The prestigious prize was handed over at Villa Casana, the historic headquarters of the Archivio Storico in Ivrea (Italy), by professor Bruno Lamborghini, former President of this association and coordinator of this special prize, to Mario Pedrali, founder of Pedrali Spa, an Italian company producing contemporary furniture for public spaces, offices and homes since 1963...

Mornico al Serio, June 2017 On Saturday May 27th Mario Pedrali was awarded with the Special Prize “Olivettian Entrepreneur 2017”, appointed by the association Archivio Storico Olivetti. The prestigious prize was handed over at Villa Casana, the historic headquarters of the Archivio Storico in Ivrea (Italy), by professor Bruno Lamborghini, former President of this association and coordinator of this special prize, to Mario Pedrali, founder of Pedrali Spa, an Italian company producing contemporary furniture for public spaces, offices and homes since 1963.

Mario Pedrali started his own activity in the ‘60s in Palazzolo sull’Oglio (Brescia), where he was producing his first collections of metal seatings for outdoor, using the care of a craftsman: he owed such a knowledge of the materials and their characteristics that he also designed the machines to produce the furniture.

Since then, Pedrali spa has never stopped growing thanks to his courage and entrepreneurial spirit: Mario Pedrali has been able to carry out the necessary investments in a honest, careful and farsighted manner, combining the increase of the orders and turnover with a qualitative growth of the company, its collaborators and the related community. On the other hand, Adriano Olivetti insisted on innovation as a search for beauty in product design: at the same time, Mario Pedrali has always aimed at being a step ahead and making furniture which could pursue the beauty and improve people’s life.

The attention to the quality of life that permeates every aspect of business life, including the  same work environments of the employees like the headquarters of Mornico al Serio, inaugurated in 2006 and designed by Studio Cantarelli Moro & Partners, do witness: a building created to be functional, welcoming and comfortable, just as it was in Ivrea. The same philosophy has been applied for the realization of the new automated warehouse inaugurated in 2016 and designed by CZA – Cino Zucchi Architetti:  a specific response that is strongly related to the environmental context, a visual screen that responds to the diverse conditions of the surrounding landscape.

The strong link to the territory is further reflected in the numerous social and cultural initiatives sustained by the company which has always felt the main principles of the corporate social responsibility as its own.

Mario Pedrali has always been passionate about rare items: for this reason in 1995 he inaugurated San Fedele Museum in Palazzolo sull’Oglio which is gathering over 500 vintage typewriters and calculators.

The ideal continuation of the Olivetti spirit is therefore daily reflected in the essence of the company philosophy Made in Pedrali, which puts the man at the center of its research, based on beauty, tradition and innovation.

This is the official motivation of the Special Prize "Olivettian Entrepreneur 2017":

"Having created a main furniture company inspired by the Olivetti design and, at the same time, starting from his passion as collector, for having created at Palazzolo sull'Oglio a large museum of the office equipment where the most beautiful Olivetti collection of typewriters is placed”.

In addition to a plaque stating the motivation, the award was symbolically represented by a portable Olivetti typewriter Lettera 31 with transparent frame, produced in Mexico in the only copy delivered in the early 2000s to Lamborghini, at that time Chairman of Olivetti Tecnost. This unique piece will then become part of Mario Pedrali’s collection of Olivetti typewriters in Palazzolo sull'Oglio.

The Special Prize "Olivettian Entrepreneur" appointed in 1998, the centenary of Olivetti foundation, throughout the years was given to entrepreneurs who followed Olivetti’s values in their work: among them Brunello Cuccinelli, Enrico Loccioni, Paolo Benini, Adolfo Guzzini , Gianluca Martino and Elena Zambon.

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6 days at the fair

18/04/2017

The 56th edition of Salone del Mobile fair in Milan ended and confirmed a very high number of attendees, more than 340 thousand visitors from 165 countries in 6 days.

Seven brand new product collections and four new models that enlarge on existing ranges: versatile and functional products made of plastics, metal and wood enhanced with fine upholstery highlighted within the niches of the Solid Geometry set up by CalviBrambilla which achieved a resounding success...

The 56th edition of Salone del Mobile fair in Milan ended and confirmed a very high number of attendees, more than 340 thousand visitors from 165 countries in 6 days.

Seven brand new product collections and four new models that enlarge on existing ranges: versatile and functional products made of plastics, metal and wood enhanced with fine upholstery highlighted within the niches of the Solid Geometry set up by CalviBrambilla which achieved a resounding success.

For Nym the first solid ash wood collection designed by Cazzaniga Mandelli Pagliarulo a setting of British style was chosen to emphasize the connection to the traditional elegance of the chairs from Windsor a place reminded by the image of a castle framed in a small bow window.

The niche with the Reva collection recalled the Californian summer atmospheres of the ’60s depicted in the painting “A Bigger Splash” of the British artist David Hockney where a pool edge with stylized palm trees highlighted the outdoor vocation of this product family.

Cactus trees and a warm Mexican sun set the scene for the Sunset collection by Alessandro Busana, ideal to enjoy a sunny atmosphere.

At SaloneSatellite 20 Years collection the preview of the outdoor sofa Reva designed by Patrick Jouin. In 1998 and 1999 the French designer took part in the Kermesse which represented a fundamental stage for his professional and human growth.

Furthermore this year Giuseppe Pedrali was member of international jury for the 8th SaloneSatellite Award which selected the best three projects of the under 35 young designers.

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Nym

13/04/2017

Nym is a collection made of solid ash wood which reviews English traditional Windsor chairs with a contemporary style. The curved profile of the backrest designs an uninterrupted arch that perfectly joins the seat of solid ash wood and turns into an armrest on the armchair. Elliptic profiles feature all the lines, they enhance the warmth of wood to the touch...

NYM
THE MERRY CHAIR OF WINDSOR

Nym is a collection made of solid ash wood which reviews English traditional Windsor chairs with a contemporary style. The curved profile of the backrest designs an uninterrupted arch that perfectly joins the seat of solid ash wood and turns into an armrest on the armchair. Elliptic profiles feature all the lines, they enhance the warmth of wood to the touch and provide extreme comfort and lightness. Chair and armchair are even more comfortable in the upholstered versions. Available with ash legs, steel rod sled or with swivel base and automatic return mechanism.

design Cazzaniga Mandelli Pagliarulo

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Babila Comfort

13/04/2017

An armchair with cosy shapes and generous dimensions giving absolute comfort. Babila Comfort completes the collection combining a large upholstered shell, featured by soft lines and reclined backrest, with different types of base...

BABILA Comfort
RELOADED MEMORY

An armchair with cosy shapes and generous dimensions giving absolute comfort. Babila Comfort completes the collection combining a large upholstered shell, featured by soft lines and reclined backrest, with different types of base that guarantee its maximum versatility: four ash wood legs, steel tube sled frame and aluminium swivel base with return mechanism. The armrest is defined by a chamfer that runs along the profile of the armchair.

design Odo Fioravanti

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Buddy

13/04/2017

Soft lines and clean design feature the pouf and the tables of Buddy collection that thanks to a friendly and versatile character can complete the interiors of every environment. The rounded shape of the pouf with a generous and comfortable upholstery is supported by four thin and rigorous legs...

BUDDY
FRIENDLY SOUL

Soft lines and clean design feature the pouf and the tables of Buddy collection that thanks to a friendly and versatile character can complete the interiors of every environment. The rounded shape of the pouf with a generous and comfortable upholstery is supported by four thin and rigorous legs. These make the pouf extremely functional and visually lift the volume from the ground. The coffee tables have the same frame of the pouf and match squared tops with
rounded corners in line with the design of the family.
Three sizes and two heights for the pouf, two sizes and heights for the coffee tables.

design Busetti Garuti Redaelli

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Fox

13/04/2017

Fox is an elegant collection of armchairs having a distinctive character and contained dimensions. An identifying design featured by an harmonious mix of materials and contrasts among geometric lines...

FOX
DISTINCTIVE CHARACTER

Fox is an elegant collection of armchairs having a distinctive character and contained dimensions. An identifying design featured by an harmonious mix of materials and contrasts among geometric lines. A thin fiber-glass reinforced polypropylene shell is set in the ash wood profile curved and rounded at the ends. The armchair welcomes the guest with the warm hug of wood. Versatility and functionality of the collection is guaranteed thanks to the multiple colour combinations between the wood and the comfortable shell, matching legs in ash wood of variable section or in steel which allow the stacking.

design Patrick Norguet

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Vic barstool

13/04/2017

Vic barstool offers high comfort levels by the generous sizes of the upholstered seat. The backrest with sinuous shapes lifts up from the seat while remaining tied only at the ends...

VIC Barstool
CROSSOVER ELEGANCE

Vic barstool offers high comfort levels by the generous sizes of the upholstered seat. The backrest with sinuous shapes lifts up from the seat while remaining tied only at the ends. The resulting opening provides Vic with design lightness and eases the handling. The steel tube legs perfectly joins the shell below cover which can be upholstered in a matching leather or fabric. Available in two heights.

design Patrick Norguet

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Giravolta

13/04/2017

Inspired by lanterns of times past, it is a wireless lighting distinguished by a contemporary design and suitable for outdoor environments. The name reflects its essence: the swiveling diffuser and the rechargeable feature recalls the great inventor Alessandro Volta and his main discovery, the battery...

GIRAVOLTA
THE WIRELESS OUTDOOR LIGHTING

Inspired by lanterns of times past, it is a wireless lighting distinguished by a contemporary design and suitable for outdoor environments. The name reflects its essence: the swiveling diffuser and the rechargeable feature recalls the great inventor Alessandro Volta and his main discovery, the battery. Colours: white, black, beige, yellow, orange, sage green. Heights: 330 mm, 500 mm, 1300 mm.

design Alberto Basaglia Natalia Rota Nodari

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Reva

13/04/2017

An elegant three-seat sofa, a lounge armchair and a sun lounger convertible into a sofa: Reva is an outdoor collection with smooth lines and generous sizes that calls to mind relaxing and dreamy atmospheres...

REVA
SOFT DREAMING

An elegant three-seat sofa, a lounge armchair and a sun lounger convertible into a sofa: Reva is an outdoor collection with smooth lines and generous sizes that calls to mind relaxing and dreamy atmospheres. Its clean design is underlined by the four tapered legs that support a thin extruded aluminium frame. The sun lounger has a reclinable backrest that can be lifted up to find the most comfortable position. Two upholstered armrests and a backrest convert the sun lounger into a sofa, once inserted. The soft cushions provided make the comfort greater. The collection is complemented by a lounge armchair for two people with the same formal language.

design Patrick Jouin

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