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Christmas tales

15/11/2017

Magical and evocative spaces, straight from a fairytale. Warm, cozy colors help create a sense of serenity and warmth, felt on those special occasions in the company of loved ones. Snapshots of the festive season, with enchanting interiors inspired by both tradition - through symbols such as the bedecked tree, holly wreaths and gifts ready to be unwrapped - and innovation, thanks to Pedrali furnishings with their clean, ultra-modern lines...

Magical and evocative spaces, straight from a fairytale. Warm, cozy colors help create a sense of serenity and warmth, felt on those special occasions in the company of loved ones. Snapshots of the festive season, with enchanting interiors inspired by both tradition - through symbols such as the bedecked tree, holly wreaths and gifts ready to be unwrapped - and innovation, thanks to Pedrali furnishings with their clean, ultra-modern lines.

A dinner table set for a festive meal, cheerfully lit by Giravolta, the wireless lamp inspired by the lanterns of the past. Soft Babila chairs are ready to welcome the guests as they arrive, bringing everyone together for this special holiday. Warm colors, combined with enveloping, comfortable forms create the perfect mood for a Christmas night of festive cheer in good company.

The relaxed, homespun spirit of Christmas, the winter season’s most awaited celebration, is also expressed through furnishings: the distinctive characteristics of these elements give them an evocative allure. Social, the modular, composable sofa, is linear and elegant, and has been designed with entertaining in mind. Soft cushions filled with genuine goose feathers enrich a room that’s ready to host memorable moments.

Christmas also means taking a break from everyday life, with time out for rest and reflection. The Babila Comfort armchair or the Log Sofa, with their enveloping forms and generous dimensions, snugly embrace those who want to read a book in the warmth of the fireside.

For kids, these are truly special days, filled with magic and joyful anticipation. Sitting on the brightly-colored chairs from the Snow Junior, in the light of Colette lamps, with dolls and toys all around, they wait impatiently for Santa Claus to come.  

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Style and Versatility. The Pedrali furnishing solutions at Host 2017

19/10/2017

Even in its 40th edition, Pedrali takes part at Host, the international exhibition leader in Ho.Re.Ca., in the Furniture area (Hall 11, stand B27-B35 – C28-C36) that offers furnishing solutions for the hospitality and retail sector. The Italian company, well known for its contemporary collections for public spaces, offices and homes, is one of the most enduring exhibitors at Host, having first attended it in 1985...

Even in its 40th edition, Pedrali takes part at Host, the international exhibition leader in Ho.Re.Ca., in the Furniture area (Hall 11, stand B27-B35 – C28-C36) that offers furnishing solutions for the hospitality and retail sector. The Italian company, well known for its contemporary collections for public spaces, offices and homes, is one of the most enduring exhibitors at Host, having first attended it in 1985.

The exhibition concept consists of six niches that reveal families and models of the Pedrali 2017 collection and a lounge area set up with the latest products presented at the Salone del Mobile 2017. The furniture on display express their natural attitude for the hospitality and retail spaces: they are versatile, because available in several versions, customizing in different combinations of materials and characterized by a sophisticated and cutting edge style

Among the protagonists of this edition you can find Dome, a collection of seatings in polypropylene designed by Odo Fioravanti that brings back to mind the glorious tradition of the bistrot chairs. The same designer for Babila, a chair able to move along tradition and innovation. Symbol of versatility and functionality, Fox, designed by Patrick Norguet, is an elegant collection of armchairs with a distinctive character. Nym, by Cazzaniga Mandelli Pagliarulo, is a collection made of solid ash wood which reviews English traditional Windsor chairs with a contemporary style. Volt, designed by Claudio Dondoli e Marco Pocci, with its pure volume and its well defined lines, ensures functionality and comfort in each context. Nolita, designed specifically for outdoor use by Mandelli Pagliarulo, recalls the origins of a historic course, started by Mario Pedrali in 1963 with his first metal garden chairs.

Among the new products 2017 there’s also Giravolta, designed by Basaglia Rota Nodari, that wins the SMART Label 2017 Award as Product Performance, “for products with innovative features”. SMART Label is an award for innovation, promoted by HOST - Fiera Milano in collaboration with POLI.design, which will be given during the next edition of HOST 2017 to those products / services / projects that stand out for distinctive features in terms of functionality, technology, environmental sustainability, or ethical or social implications.

Versatility and style are indeed the most important features required to Pedrali products, often chosen to create flexible, intelligent and sophisticated spaces. Like the Moleskine Café in Milan, in the heart of the Brera Design District, the classic literary café reinterpreted in a contemporary version, ore - Ducasse au château de Versailles, an outstanding setting, which allows a view like no other of the ancient and magnificent royal residence near Paris and the Van Cleef & Arpels French boutique located in the legendary Fifth Avenue in New York.

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Pedrali for "Love Design"

17/10/2017

LOVE DESIGN is back! From the 20 to the 22 of October at Fabbrica del Vapore in Milano the initiative created by AIRC –  the Italian Association for Cancer Research – in cooperation with ADI – the Association for the Industrial Design – will offer exclusive design products and accessories, donated by the participating companies  and aimed at fundraising for cancer research...

LOVE DESIGN is back! From the 20 to the 22 of October at Fabbrica del Vapore in Milano the initiative created by AIRC –  the Italian Association for Cancer Research – in cooperation with ADI – the Association for the Industrial Design – will offer exclusive design products and accessories, donated by the participating companies  and aimed at fundraising for cancer research.
 
The funds raised through the lottery and the exhibition of design for aid will enable AIRC to support a 3-year scholarship for as many as young Italian researchers each worth 75.000€.
 
Pedrali renovates its commitment side by side with AIRC and is donating some products of its collection Dome, Babila and Snow Junior chairs, Malmö coffee-tables, Giravolta and Colette lightings.

www.lovedesign.airc.it
 

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Bohem La Stazione and Pedrali, a mix of history, tradition and innovation

28/09/2017

A place with a magical and evocative atmosphere in an exceptional setting: Iseo lake and Franciacorta vineyards, reinterpreted by the skills and the creativity of Ernesto Pigni, Scenographer and Interior Designer.
The reclamation of a historic place like the enchanting Paratico-Sarnico railway station aimed to  convert a public space into a captivating and comfortable setting such as a private house.

A place with a magical and evocative atmosphere in an exceptional setting: Iseo lake and Franciacorta vineyards, reinterpreted by the skills and the creativity of Ernesto Pigni, Scenographer and Interior Designer.

The reclamation of a historic place like the enchanting Paratico-Sarnico railway station aimed to  convert a public space into a captivating and comfortable setting such as a private house.

An avant-garde concept, heart of three different activities: the Flower Boutique, the Coffee Bar and the Confectionary Shop, perfectly harmonized with the Pedrali furnishings. The seats, the armchairs, the tables and the outdoor products meet a changing need while respecting the history and the tradition of the place. A mix of innovation and cutting-edge technology research.

For the Coffee Bar and the comfortable entrance hall client selected the versatile and refined Tweet armchairs along with the soft and comfortable Log upholstered armchairs. These seats in velvet and personalized colours are in perfect harmony with the enviroments. The atmosphere is even more special thanks to the light from Giravolta, the wireless lighting inspired by lanterns of times past.

The featured decorativism of Bohem La Stazione is emphasised by the recovery of traditional  elements from Milan houses in the 1920s and 1930s. The sculptural faux marble decoration of the stairway, the graffitis in the entry hall, the used fabrics like velvet, the colours selection in fact recall the richness of the living rooms of that era and let customers feel as they were part of that historical period. Original details of the epoch were added: the grit of the floors, the big interior and exterior doors and windows, the staircase made of the typical Sarnico stone, the railings and the height of the ceilings.

Pedrali’s outdoor products reflect the colours on the old exterior facade “graffiti” of the Station. Nolita is a family of outdoor seats evoking the origins of a historic course, started by Mario Pedrali in 1963 with his first metal garden chairs. Chair with low backrest, completely made of steel and designed specifically for outdoor use. Table with four legs made of steel tube to ensure the greatest strength and durability. A collection confirming its summer time appeal, to enjoy relaxing and convivial moments in the open air.

In this place full of energy and history you will experience a modern way of tasting and shopping surrounded by a wide variety of plants and flowers from all over the world, lost in décor elements coherent and minimal.

 

 

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“Fili d’erba” has been declared as winner of the “Iconic Award 2017

21/09/2017

Fili d’erba”, Pedrali new automated warehouse, projected by CZA - Cino Zucchi Architetti, has been declared as winner of the “Iconic Award 2017” in “Architecture” category. “Fili d’erba” aims to be a specific response strongly related to the environment, a visual pattern facing up the different conditions of the surrounding countryside.

Fili d’erba”, Pedrali new automated warehouse, projected by CZA - Cino Zucchi Architetti, has been declared as winner of the “Iconic Award 2017” in “Architecture” category. “Fili d’erba” aims to be a specific response strongly related to the environment, a visual pattern facing up the different conditions of the surrounding countryside.
All four sides of the warehouse are faced by  aluminium panels that generate a visual pattern, like gigantic "blades of grass" that give rhythm, scale and measure to the blind surface of the facades.
The dull and uniform volume is thus transformed into a visual phenomenon rich in variations, a kind of natural "amplifier" of the time of the day and the seasons.
The award ceremony will be held in the BMW Welt during the Expo Real in Munich on 4 October 2017.

   click to watch the video of the project

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Il Legno, dalla Natura alle Cose

08/09/2017

The home as a nest that welcomes and protects its inhabitants. Pedrali is participating in the "Il Legno, dalla Natura alle Cose" event which involves the main enterprises of the region with the intention of spreading the culture of this material by presenting the exhibition "La Casa da un Albero – Vivere Cool". Wood is the leading player, a noble, natural, and infinitely renewable material, perfect for building a domestic habitat that is cool and, at the same time, sustainable...

The home as a nest that welcomes and protects its inhabitants. Pedrali is participating in the "Il Legno, dalla Natura alle Cose" event which involves the main enterprises of the region with the intention of spreading the culture of this material by presenting the exhibition "La Casa da un Albero – Vivere Cool". Wood is the leading player, a noble, natural, and infinitely renewable material, perfect for building a domestic habitat that is cool and, at the same time, sustainable. The magnificent Sala dei Giuristi in Upper Bergamo will be reinterpreted by the Basaglia Rota Nodari Architetti Associati studio.
From September 7th to 24th, for the entire duration of “I Maestri del Paesaggio”, a house will be carved out of the element that has always represented nature: the tree. Among the protagonists of the installation, Nym armchairs, designed by Cazzaniga Mandelli Pagliarulo, the Arki-Table by Pedrali R&D and Basaglia Rota Nodari's lamps.


IL LEGNO, DALLA NATURA ALLE COSE
SEPT. 7-24, 2017
SALA DEI GIURISTI
PIAZZA VECCHIA, BERGAMO

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I Maestri del Paesaggio 2017 - Cool Landscape by Lodewijk Baljon

07/09/2017

From 7th to 24th September 2017, Bergamo will be transformed into a stage of nature and beauty for the 7th edition of the "I Maestri del Paesaggio" landscape show. These eighteen days of open-air cultural pleasure with a green theme include photography competitions, music, stands, and land-art routes through picturesque alleyways, cloisters, gardens, and pathways.
The schedule is designed to enable meetings and reflections with the most famous landscape starchitects invited to the International Meeting of the Landscape and Garden, this year dedicated to the theme of "Cool Landscape" aimed at stimulating reflection on global warming...

From 7th to 24th September 2017, Bergamo will be transformed into a stage of nature and beauty for the 7th edition of the "I Maestri del Paesaggio" landscape show. These eighteen days of open-air cultural pleasure with a green theme include photography competitions, music, stands, and land-art routes through picturesque alleyways, cloisters, gardens, and pathways.
The schedule is designed to enable meetings and reflections with the most famous landscape starchitects invited to the International Meeting of the Landscape and Garden, this year dedicated to the theme of "Cool Landscape" aimed at stimulating reflection on global warming. The set-up at Piazza Vecchia, the heart of the event, is designed by the international landscape artist Lodewijk Baljon, decorated with iconic products from the Pedrali outdoor collection: Nolita armchairs, chaise longue, and tables along with Island armchairs and poufs.

Green Design
Green Breathe - Pedrali all’Antico Lavatoio by Lucia Nusiner

A green lung at the heart of the city. Pedrali embraces the philosophy of the event and transforms the suggestive square of the Antico Lavatoio into a convivial garden, where furniture and vegetation harmoniously blend with the surrounding environment. Visitors can sit on comfortable Dome armchairs, designed by Odo Fioravanti, or take a break from the daily hustle and bustle on a Reva sofa, by Patrick Jouin, or by immersing themselves in the atmosphere of this corner of Upper Bergamo that is made even more magical by the light of the Giravolta lamp, designed by Basaglia Rota Nodari and inspired by lanterns from olden times. The objective of Pedrali, in full harmony with the organisers of "I Maestri del Paesaggio", is to educate people about beauty, choosing the green route in all its urban designs involving the magical and picturesque spaces of the squares and corners of Upper Bergamo.


I MAESTRI DEL PAESAGGIO
SEPT. 7-24, 2017
PIAZZA VECCHIA, BERGAMO

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A luxuriant garden of “blades of grass” for Pedrali

03/07/2017

A rich and varied garden outside a state-of-the-art industrial complex that embraces and gives an aura of natural beauty to a large industrial structure such as an automated warehouse.

Less than a year ago it was inaugurated “Fili d’erba”, Pedrali automated warehouse, projected by CZA - Cino Zucchi Architetti and located in the production site of the Italian furniture company in Mornico al Serio: a project that aims to be a specific response strongly related to the environmental context, a visual pattern facing up the different conditions of the surrounding countryside landscape.

A philosophy translated concretely by Patrizia Bezzi, founder of the namesake architecture studio and expert in garden design...

A rich and varied garden outside a state-of-the-art industrial complex that embraces and gives an aura of natural beauty to a large industrial structure such as an automated warehouse.

Less than a year ago it was inaugurated “Fili d’erba”, Pedrali automated warehouse, projected by CZA - Cino Zucchi Architetti and located in the production site of the Italian furniture company in Mornico al Serio: a project that aims to be a specific response strongly related to the environmental context, a visual pattern facing up the different conditions of the surrounding countryside landscape.

A philosophy translated concretely by Patrizia Bezzi, founder of the namesake architecture studio and expert in garden design, who has carried out the landscape project for the automated warehouse. The landscape designer has created a dune of country flowers that completes the three-dimensional game created by the "blades of grass" softening the impact of the building. The external garden also fulfills the function of "curtain" closed to the back parking, filling the view of natural and coloured tones.

“Facing the majesty of the automated warehouse Fili d’erba, for the external garden I chose to plant a wild wave of essences and flowers, able to interact with the existing, rural and industrial landscape”: this is how Patrizia Bezzi describes the project.

 

photo © CZA - Cino Zucchi Architetti

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FOX wins the "Muuuz International Award 2017”

09/06/2017

On Thursday 1st June, during the ceremony at the Grand Intercontinental Hotel Opera of Paris, the winners of “Muuuz International Awards 2017” (MIAWs) have been announced. A prize promoted by ArchiDesignClub, the first French community of architects and design experts, in cooperation with Muuuz, an architecture and design magazine.

Among the winners Fox armchair, designed by Patrick Norguet, that won the prize in the Furniture category, with the following motivation:

“Its elegant design, a combination of different materials and versatile colours, make this seating exemplary. The Muuuz International Award received by Fox and Pedrali brand confirms the company commitment to create sustainable, quality and design furniture”...

On Thursday 1st June, during the ceremony at the Grand Intercontinental Hotel Opera of Paris, the winners of “Muuuz International Awards 2017” (MIAWs) have been announced. A prize promoted by ArchiDesignClub, the first French community of architects and design experts, in cooperation with Muuuz, an architecture and design magazine.

Among the winners Fox armchair, designed by Patrick Norguet, that won the prize in the Furniture category, with the following motivation:

“Its elegant design, a combination of different materials and versatile colours, make this seating exemplary. The Muuuz International Award received by Fox and Pedrali brand confirms the company commitment to create sustainable, quality and design furniture”.

The “Muuuz International Awards” prize finds and awards every year the most innovative products: for the 2017 edition more than 2.200 products from 450 companies have been examined.

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Mario Pedrali is the “Olivettian Entrepreneur” of 2017

09/06/2017

Mornico al Serio, June 2017 On Saturday May 27th Mario Pedrali was awarded with the Special Prize “Olivettian Entrepreneur 2017”, appointed by the association Archivio Storico Olivetti. The prestigious prize was handed over at Villa Casana, the historic headquarters of the Archivio Storico in Ivrea (Italy), by professor Bruno Lamborghini, former President of this association and coordinator of this special prize, to Mario Pedrali, founder of Pedrali Spa, an Italian company producing contemporary furniture for public spaces, offices and homes since 1963...

Mornico al Serio, June 2017 On Saturday May 27th Mario Pedrali was awarded with the Special Prize “Olivettian Entrepreneur 2017”, appointed by the association Archivio Storico Olivetti. The prestigious prize was handed over at Villa Casana, the historic headquarters of the Archivio Storico in Ivrea (Italy), by professor Bruno Lamborghini, former President of this association and coordinator of this special prize, to Mario Pedrali, founder of Pedrali Spa, an Italian company producing contemporary furniture for public spaces, offices and homes since 1963.

Mario Pedrali started his own activity in the ‘60s in Palazzolo sull’Oglio (Brescia), where he was producing his first collections of metal seatings for outdoor, using the care of a craftsman: he owed such a knowledge of the materials and their characteristics that he also designed the machines to produce the furniture.

Since then, Pedrali spa has never stopped growing thanks to his courage and entrepreneurial spirit: Mario Pedrali has been able to carry out the necessary investments in a honest, careful and farsighted manner, combining the increase of the orders and turnover with a qualitative growth of the company, its collaborators and the related community. On the other hand, Adriano Olivetti insisted on innovation as a search for beauty in product design: at the same time, Mario Pedrali has always aimed at being a step ahead and making furniture which could pursue the beauty and improve people’s life.

The attention to the quality of life that permeates every aspect of business life, including the  same work environments of the employees like the headquarters of Mornico al Serio, inaugurated in 2006 and designed by Studio Cantarelli Moro & Partners, do witness: a building created to be functional, welcoming and comfortable, just as it was in Ivrea. The same philosophy has been applied for the realization of the new automated warehouse inaugurated in 2016 and designed by CZA – Cino Zucchi Architetti:  a specific response that is strongly related to the environmental context, a visual screen that responds to the diverse conditions of the surrounding landscape.

The strong link to the territory is further reflected in the numerous social and cultural initiatives sustained by the company which has always felt the main principles of the corporate social responsibility as its own.

Mario Pedrali has always been passionate about rare items: for this reason in 1995 he inaugurated San Fedele Museum in Palazzolo sull’Oglio which is gathering over 500 vintage typewriters and calculators.

The ideal continuation of the Olivetti spirit is therefore daily reflected in the essence of the company philosophy Made in Pedrali, which puts the man at the center of its research, based on beauty, tradition and innovation.

This is the official motivation of the Special Prize "Olivettian Entrepreneur 2017":

"Having created a main furniture company inspired by the Olivetti design and, at the same time, starting from his passion as collector, for having created at Palazzolo sull'Oglio a large museum of the office equipment where the most beautiful Olivetti collection of typewriters is placed”.

In addition to a plaque stating the motivation, the award was symbolically represented by a portable Olivetti typewriter Lettera 31 with transparent frame, produced in Mexico in the only copy delivered in the early 2000s to Lamborghini, at that time Chairman of Olivetti Tecnost. This unique piece will then become part of Mario Pedrali’s collection of Olivetti typewriters in Palazzolo sull'Oglio.

The Special Prize "Olivettian Entrepreneur" appointed in 1998, the centenary of Olivetti foundation, throughout the years was given to entrepreneurs who followed Olivetti’s values in their work: among them Brunello Cuccinelli, Enrico Loccioni, Paolo Benini, Adolfo Guzzini , Gianluca Martino and Elena Zambon.

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